Literature Review and Abstract,Method research and Analysis

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Running head: IMPORTANCE OF E-COMMERCE

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IMPORTANCE OF E-COMMERCE

Importance of E-Commerce in Healthcare Sector

The First Proposal

Sai Sindhura Siram

224769

Harrisburg University

Table of Contents  Introduction 3 Discussion………………………………………….………………………………………….4 Significance of the Study 5 Research Question 5 Justification 7 References 8

Introduction

The continuous change in global climate and rise in pollution have created a massacre global condition throughout the world. This has also lead to rise of global warming at a exponential rate. All these factors have accumulated and resulted in evolution of natural conditions that are pushing human body to its limits. This has resulted in sharp increase in the demand for healthcare support and other attributes related to healthcare industry. In order to overcome this challenge related to the healthcare requirements and fulfil the gap of the rising demand for healthcare needs throughout the globe, the healthcare industry opened up new strategic approach to meet the demand by the introduction of E-Commerce platform in the field of healthcare. ("E-commerce and its role in the healthcare sector - The Care Issue", 2019).

Keywords: Global change ,demand for health care, purpose of E-Commerce

Importance of E-Commerce in Healthcare Sector

E – Commerce or electronic commerce is platforms across the internet forum that help people acquire goods and services delivered to the door steps with order being placed from the comfort of the home. The E-Commerce platform usually functions across three different entity junctures they are as follow:

I. Business to Business

II. Business to Consumer

III. Consumer to Consumer

Even though, the healthcare structure is using the electronic functions in all the three different entity junctures. In this paper we are going to focus on the operational entity of e-commerce platform in healthcare from the perspective of business to consumer aspect. The reason for selection on focusing on a particular metrics of operation is to get more insightful perspective of impact e of E-Commerce platform in healthcare industry. ("E-commerce and its role in the healthcare sector - The Care Issue", 2019)

Healthcare industry majorly focuses on service and products that could be of use and serve the purpose of the patient, moving them towards a better health. However, there are certain aspects of healthcare industry that plays a huge role as a follow up treatment for the patient. In order to fulfil the requirement of those demand and also the rising gap of healthcare requirement related to other products E-Commerce industry has played a huge role in the field of healthcare. (Caldbick, 2001)

The purpose of the thesis is to understand how E-Commerce platform has played a major role in the healthcare sector and have been able to constantly fulfil different gap that healthcare industry faces from time to time. In order to find detailed understanding of the topic, the thesis will cover grounds on the e-commerce background as well as healthcare industry, further it will also focus on learning from usage of e-commerce platform in development of the healthcare, and also meet the demand of the people related healthcare issues. In order to carry forward the research in the paper a survey method will be used across employees of the healthcare sector and consumer who uses E-Commerce platform for their healthcare requirements. On completion of the survey and based on the understanding of the present structure and operation of the E-commerce platform in the healthcare industry, it would be possible to define the room for expansion of e-commerce platform in healthcare in order to overcome other challenges as well related to the field of the healthcare. (Caldbick, 2001)

Significance

The study will provide us with a thorough introspection on the e-commerce platform and healthcare platform and how the embracing of both the platform has been able to cut down on the gap of the rising demand in the healthcare industry. The paper will further help cover ground on different healthcare services and products that are presently not available across the e-commerce platform in spite of customer demand.

This will help us draw metrics on how those products and services can be implemented in the e-commerce platform in the future and also the different measures that need to be taken in order to ensure that the performance of this platform improves over time, to ensure more customers are driven towards the usage.. Further, the paper will also reflect on intricate details on the functionality of e-commerce platform in the healthcare in order to understand the present scenario and structure of the e-commerce platform and how the different product and services are being passed on to the end customer. ("E-Commerce in Healthcare: Changing the Traditional Landscape", 2019)

Research Question

The paper E-Commerce in healthcare industry has been a clinical turn around in the field of healthcare to provide assistance to patient. With presently numerous healthcare product and services available to the customer the gap between demand and products has been brought under relative control. However with the rise in the global challenges these demands are again taking longer strides that are opening p proposition for other product and services to be made available to the customers. In order to ensure that such propositions are successfully laid out this paper look represents certain questions that are exclusive to the e-commerce in healthcare. (Graham, 2002) The questions that the paper is going to cover are as follow:

1. Why was it necessary to introduce E-commerce to the healthcare platform?

This question will undermine the details of why e-commerce platform was first introduced in healthcare sector rather than just meeting the requirement and overcoming the gap of demand and supply.

2. What are the sectors that E-Commerce in healthcare covers?

This question will put a thorough insight on the different products and services that e-commerce platform covers in the field of healthcare.

3. What are the different challenges that healthcare sector faces with the present e-commerce platform to render their services

This question will bring under light the different challenges that healthcare industries have to overcome on a regular basis in order to ensure they can render quality service and products to the patients as per their demand through the e-commerce platform.

4. What are the different challenges that healthcare industry comes across in recent years pertaining to the global scenario

This question would throw light on different health related issues that have recently cropped up because of global scenario and are again pushing the gap of demand against 5. supply of treatment for the patient.

5. What are the different services that are presently not being delivered by the healthcare industry across e-commerce platform?

This would bring under light the prospect of expansion that healthcare industry would hold in the future related to its e-commerce platform and structural variation that is needed to be implemented in order to ensure that the product and services that are not being delivered in the present scenario can be made possible in the future.

6. What are the different requisition of product and services that healthcare industry comes across from customers, but are not able to be made possible to provide the same to the customers

This would bring under light the product and services that healthcare industry should look forward to fulfil in order to overcome the gap.

These research questions highlighted above will ensure that all grounds regarding the challenges of e-commerce platform in healthcare is covered along with the prospect of further expansion based on which the future research can be materialised in the field of e-commerce in healthcare.

Justification

The purpose of carrying out this research is to ensure that e-commerce platform can overcome the gap between the demand of healthcare product and service related the patients demand. Further the research questions will also throw light on explaining the different challenges that the healthcare industry has to come across from time to time in order to deliver the services and products across the E-Commerce platform.

This would ensure that a plot line can be drawn so that such challenges can be mitigated in the future in order to ensure a better product and service performance in the field. Lastly the research would open up the course of action for the future research in the field of E-Commerce in healthcare and also would provide how e-commerce platform can expand in order to ensure that it covers larger ground in the field of healthcare product and services in the future.

The research also focuses on understanding the changing demand of the different product and services related to e-commerce in healthcare so that serene layout can be drawn in order to ensure that those demands can be fulfilled in the future. This would bring under consideration the proper requisition for expansion how and in what ways the expansion can be achieved and materialised to fulfil the demand of the customers with changing world of the diseases. ("Technological growth in US healthcare - E - Commerce", 2019)

The research will ensure that E-Commerce platform plays a successful role in the healthcare industry in the future to come, putting the present scenario product and services as the pivotal for future research and expansion.

References

Caldbick, M. (2001). E-Commerce Legislative Initiatives in Canada: Implications for

Healthcare Institutions. Healthcare Quarterly4(4), 59-64. doi: 10.12927/hcq..17438

E-commerce and its role in the healthcare sector - The Care Issue. (2019). Retrieved from

https://thecareissue.jaga-me.com/ecommerce-healthcare-sector/

E-Commerce in Healthcare: Changing the Traditional Landscape. (2019). Retrieved from

https://www.himss.org/e-commerce-healthcare-changing-traditional-landscape

Graham, W. (2002). HealthPRO Electronic Commerce Alliance with Global Healthcare

Exchange (GHX); A GPO Strategic Alliance with an Open Exchange Accelerates

Electronic Commerce Benefits. Healthcare Quarterly6(1), 85-87. doi:

10.12927/hcq..16651

Technological growth in US healthcare - E - Commerce. (2019). Retrieved from

https://www.ecommercetimes.com/story/83198.html

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untitled folder/Reserach Proposal .docx

Proposal

Strategies have no point if they cannot be executed well. Low number of executions of already formulated strategies can be attributed to dearth of leadership skills. The position of the leader is related to all aspects that ensure effective performance of the organization, and they have the responsibility of forecasting requirements of the organization through careful analysis and effective formulate plans for meeting said requirement.

Leaders need to carefully analyze the environment where organization exists in order to identify the need for change. How each Situation is analyzed or what is the impact of environmental scanning is the beginning of the whole strategic process (Allio, 2005).

Understand how strategy formulation is important for everyone to understand the requirement for change the leaders and how to we figure out various suited methods for translating the vision of the organization into realistic goals (Sterling, 2003).

Strategy formulation is basically planning for future situations with leaders setting the objectives followed by analysis of both internal and external environments, fixing objectives to be accomplished, setting measures for evaluation of performance and subsequently formulating the strategy (Stead, 1995).

In turn, how strategy implementation deals with converting the planned strategies into real actions for achievement of set goals and objectives.

Keywords: leadership, strategy, strategy formulation, strategy implementation

References

Allio, M. (2005). A short, practical guide to implementing strategy. Journal Of Business Strategy26(4), 12-21. doi: 10.1108/02756660510608512

Stead, J. (1995). Enterprise Strategy. Proceedings Of The International Association For Business And Society6, 1189-1200. doi: 10.5840/iabsproc19956103

Sterling, J. (2003). Translating strategy into effective implementation: dispelling the myths and highlighting what works. Strategy & Leadership31(3), 27-34. doi: 10.1108/10878570310472737.

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