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Module 04: Assignment 01 - Testing Marketing Hypotheses at WSES Case In Progress NEXT UP: Submit Assignment Add Comment 3 Attempts Allowed Details

Instructions

Wewill continue working with the TestingMarketing Hypotheses atWSES case.

Using the dataset “TestingMarketing Hypotheses atWSES.xls

Download TestingMarketing Hypotheses atWSES.xls

,” please answer the following questions:

1. Liz was of the opinion that there was no difference inmean profit % and the

geographical locations of United Kingdom (UK), India, and the Americas. Create

an appropriate hypothesis and perform a single factor ANOVA test.

2. Interpret the p-value. Is it significant or insignificant?What does this mean for

your hypothesis?What are the greater practical implications of this result?

3. How couldWSES use its marketing datamore efficiently?

4. Might there be resistance frommarketing sales people who believe in their “gut

feel” and “hunches” to seek opportunities? If so, why?

5. As amanager, howmight you overcome resistance towards data-driven

decision-making atWSES?

Integrate your answers to the above questions in a report following the Individual Case Analysis Instructions.pdf

Download Individual Case Analysis Instructions.pdf