group project stats

For this group project, you will first think about a relevant business problem. This may be a busines problem that you are currently facing at work or that interests you, in general. You will then collect relevant data (primary or secondary data) that will allow you to explore this business problem. If th variables that may influence your business problem, but they are not in your data set, collect the d additional variables and merge it with your data set.

"E-commerce Website User Behavior Analysis"

Research Question: What factors influence user behavior on an e-commerce website, and how can we improve the user experience to increase conversion rates?

Importance: E-commerce websites heavily rely on user engagement and conversion rates to drive sales and revenue. Understanding the factors that impact user behavior can help businesses optimize their websites, enhance user experience, and ultimately boost sales.

II. Group Project Milestone I Requirements

For your group’s first milestone, you must complete the following...

1. What is your research question and why is it important ?

2. Collect and build a data set that meets the requirements outlined in Part I of this document.

3. Calculate the descriptive statistics for each variable in your dataset using Excel's Data Analysis

tool. Do not calculate descriptive statistics for unique identifiers. Present all descriptive statistics

for each variable in a single table on a separate sh eet in the Excel file .

4. Explore the data by creating the appropriate histograms, scatter plots, and/or box plots for each

variable (don't forget to label each axis).