risk managment 1

Deliverable Length:  3-4 pages (body of paper) not including charts/table

HowRu, a private card business and its subsidiary, have a 14% share of the greeting card market. The card business is subject to seasonal cycles, with sales being highest during the holiday season. For this assignment, please complete the following:

· What steps can this company take to diversify its portfolio?

· Define diversification and its necessity in risk management.

· Discuss at least 5 steps to diversify the card business.

· Please give at least 6 suggestions of how and where funds can be allocated for new investments.