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The structure of your written report is critical. All reports begin with an introduction to the case. In it, you outline briefly what the company/protagonist does, how it/they developed historically, what problems it/they is/are experiencing (this should relate to the chapter(s) you are referencing), and how you are going to approach the issues in the case write-up. This can be done in no more than one or two paragraphs.

The second and main part of the case write-up is the analysis section. Make sure you use plenty of headings and subheadings to structure your analysis—the steps of the ethical decision-making model should be your framework. Your analysis should be evidenced by material from the chapters.

In the third part of the case write-up, choose an action. Be comprehensive, and make sure your solution is in line with the previous analysis so that the recommendations fit together and move logically from one to the next. The recommendations section is very revealing because your instructor will have a good idea of how much work you put into the case from the quality of your recommendation for action.

1. Do not repeat in summary form large pieces of factual information from the case. The instructor has read the case and knows what is going on. Rather, use the information in the case to illustrate your statements, to defend your arguments, or to make salient points. Beyond the brief introduction to the company, you must avoid being descriptive; instead, you must be analytical.

2. Make sure the sections and subsections of your discussion flow logically and smoothly from one to the next. That is, try to build on what has gone before so that the analysis of the case study moves toward a climax.

3. Avoid grammatical and spelling errors. They make the paper sloppy.