marketing plan

Hi All

I hope you are in the process of doing your individual case study and group marketing plan. Some students have asked me about the questions to the case study. Not all case studies come with questions. When you read the case study, try to identify problems/issues/concerns and then put them together to create the problem statement. Then, you will need to provide solutions to these problems. Of course, you need to provide specific details about your solutions to show that they solve the particular problems.

So, to help you analyze the Fitbit case study, here are some items you may want to think about in your analysis:

-Think about the characteristics of the wearable device market. Describe this industry and explain what customers' expectations/desires/needs are. Consider using the BCG matrix to help you understand the market.

-Think about Fitbit's competitive advantages: compare them to the other brands. What are the competitors' advantages?

-Compare the positioning strategies of the different companies in the wearable device market. What comes to mind when customers think of Fitbit verus iWatch versus other brands, etc.

Understanding these three main variables should help you develop a strategy for Fitbit's future. (hint, hint

Good Luck!