Essay

HI6006 COMPETITIVE STRATEGY . ASSIGNMENT 1

Assessment Details and Submission Guidelines

Trimester T1 2020

Unit Code HI6006

Unit Title Competitive Strategy

Assessment Type Individual Assignment

Assessment Title Essay – Key Strategy Development Tools

Purpose of the assessment (with ULO Mapping)

Students are required to write a Comprehensive discussion of any three of the

strategy models, with practical application to current business examples

Weight 20% of the total assessments

Total Marks 20

Word limit Not more than 1500 words

Due Date Week 5 [Late submission penalties accrue at the rate of -10% per day]

Submission Guidelines

• All work must be submitted on Blackboard by the due date along with a completed Assignment Cover Page.

• The assignment must be in MS Word format, 1.5 spacing, 12-pt Arial font and 2 cm margins on all four sides of your page with appropriate section headings and page numbers.

• Reference sources must be cited in the text of the report, and listed appropriately at the end in a reference list using Harvard referencing style.

HOLMES INSTITUTE

FACULTY OF HIGHER EDUCATION

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HI6006 COMPETITIVE STRATEGY . ASSIGNMENT 1

Purpose:

Assignment 1 Specifications

This assignment aims at ensuring that students have familiarised themselves with the foundational strategy development models and are able to relate them to current practical business examples. .

Details Write an essay explaining what the main strategy development tools are and how they are used in

business. Your essay must contain a comprehensive discussion of 3 of the following: PESTEL, Five

Forces, Resource-Based View, PROFIT, Input/Output, SWOT Analysis (you may include Cross Impact

Analysis), Generic Strategies, Ansoff, Ghemawat, with reference to academic journals and practical

examples from industry.

In this essay, sub-headings are permitted.

Be sure to use paragraphing.

Be sure to reference your sources in-text and provide a list of references at the end, all in Harvard

style.

Your final submission is due Friday of week 5 at midnight.

Assignment Structure

One page for your explanation of each model, including the example. Thus, a half page introduction, then 3 pages for the explanation of the 3 models, plus a half page conclusion. Add a cover page at the front. Add a Reference List at the end.

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HI6006 COMPETITIVE STRATEGY . ASSIGNMENT 1