Edit a Press Release First Draft
karinab123
Univisionpressreleaserevisionassignment-1.pptx
What makes a good press release?
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WHY DO WE WRITE PRESS RELEASES?
To move the client’s publics, which are audiences, closer to the bullseye.
So, how do we move those publics toward the center of the bullseye?
? = create awareness
- = build positive image
= create relationships
- = sustain relationships
PEOPLE DO NOT KNOW
YOU
PEOPLE KNOW YOU
PEOPLE LIKE YOU
PEOPLE LOVE YOU
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requirements
Shorten the Univsion press release to no 400 words or fewer, including the About sections. Everything can be edited, which includes deleting.
Shorten the headline to 70 characters or fewer, including spaces.
Add a secondary headline if needed; it counts toward the 400-word limit.
Include contacts; they do not count toward word total.
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BEFORE YOU WRITE…
Complete the readings on press releases. Understand the format and style. Read the Forbes articles about how to write a press release and the 14 elements needed.
Identify the audience or audiences for the release. Which people and organizations does the client want to inform? Which ones does it want to attract or influence?
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GETTING STARTED
Use this dateline and date to open the press release.
MIAMI (February 1, 2021) -- Univision and Televisa today announced...
Keep sentences short, 25 words or fewer.
Keep quotes short.
Place attribution (name and title) at end of first sentence of quote.
Avoid acronyms unless listed in AP stylebook.
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Other notes
Avoid lists. They're boring.
Balance quotes: first one for Univision and second for Televisa
The story must fulfill the headline's promise: What are the opportunities? Opportunities in what?
in 2022 = this year
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Questions? Email your professor for answers or request an editing session.
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