Marketing plan

MKT 3301, Principles of Marketing 1

Course Learning Outcomes for Unit V

Upon completion of this unit, students should be able to:

4. Develop effective marketing strategies.

4.1 Describe the elements in a SWOT (strengths, weaknesses, opportunities, and threats) analysis.

5. Examine marketing decision-making through ethical frameworks.

5.1 Analyze the relationship between consumer purchases and business decision-making.

Course/Unit

Learning Outcomes

Learning Activity

4.1

Unit Lesson

Chapter 8

Unit V Essay

5.1

Unit Lesson

Chapter 9

Unit V Essay

Required Unit Resources

Chapter 8: Distributing Value: Place

Chapter 9: Communicating Value: Promotion

Unit Lesson

The content for this unit is presented through the interactive presentation below. You will see text. You may

refer back to this lesson and video as needed.

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Unit V: Distribution and

Promotion presentation

PDF version of the Unit V:

Distribution and Promotion

presentation

UNIT V STUDY GUIDE

Distribution and Promotion