Marketing 2 parts

MKT 3301, Principles of Marketing 1

Course Learning Outcomes for Unit VI

Upon completion of this unit, students should be able to:

4. Develop effective marketing strategies.

4.1 Explain the importance of target market and segmentation strategies.

8. Examine the marketing mix.

8.1 Develop a relationship between the marketing mix and firm-specific competitive advantage.

Course/Unit

Learning Outcomes

Learning Activity

4.1

Unit Lesson

Chapter 10

Unit VI Essay

8.1

Unit Lesson

Chapter 10

Unit VI Essay

Required Unit Resources

Chapter 10: Extending Value: People, Process, and Presence in the Customer Experience

Unit Lesson

The content for this unit is presented through the interactive presentation below. You will see text. You may

refer back to this lesson and video as needed.

Note: Be sure to maximize your internet browser so that you can view each lesson on a full screen, ensuring

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Unit VI: Extending Customer

Experience and Value

presentation

PDF version of the Unit VI:

Extending Customer Experience

and Value presentation

UNIT VI STUDY GUIDE

Extending Customer

Experience and Value