Unit V Ess CM

Instructions

Simulated News Conference

Imagine yourself in the role of city manager, CEO, or spokesperson during a crisis situation. Write a simulated news conference essay that includes the following components:

· an introduction and description of your crisis, including the stage of the crisis at which the press conference is taking place;

· a description of what type of relationship you would want to have with certain types of media at this point and what you could do to establish that relationship;

· a summary of how you will conduct a press conference, including what types of media will attend, who will manage the start and finish of the conference, and who will be the designated spokesperson; and

· three trick questions that the reporters may ask in this particular situation; provide your planned answers to these trick questions.

Research sources to support your ideas. Your essay should be a minimum of three-pages in APA format. You must include a minimum of two sources, at least one source from the CSU Online Library.