Marketing
Mrs.Q
Units3420202.pptxTitle (Be sure you select a Design for your Power Point – do not submit a black and white PPT, and remove all the red instructions. Change the title of your presentation, but leave the page titles. Customize this page to be Yours. Then remove these red directions.) YOU MUST NARRATE THE PRESENTATION TO GET ALL THE POINTS. A great research website is: https://www.cia.gov/library/publications/the-world-factbook/geos/cs.html Use the drop down box on the top right to select your country
Your name
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date
Country: Business: Bakery
Identify one country and give 2 reasons that it is feasible to enter the new market. YOU MUST CONNECT YOUR IDEAS TO THE BUSINESS IN ALL OF YOUR RESEARCH.
CONNECT THE BUSINESS OPPORTUNITIES AND THREATS TO THE FACTS THAT YOU FIND OUT. OTHERWISE THE RESEARCH HAS NO PURPOSE. DO THIS FOR EVERY FACTOR YOU RESEARCH.
Culture
Identifies several cultural factors that may affect market expansion into the country, explaining why these are opportunities or threats specifically for a bakery business.
https://www.commisceo-global.com/resources/country-guides
For Example: YOU MUST USE FACTS YOU RESEARCHED AND THEN APPLY THEM WITH YOUR IMAGINATION TO YOUR BUSINESS. Example below:
Sociocultural: The population is very family oriented and the most popular sport is soccer.
Opportunity 1: Set up soccer clinics for families
Opportunity 2: Expand soccer product line to include child size clothing and products
Threat 1: Schools that already offer soccer clinics are competitors
Threat 2: School teams might already offer child size clothing
Demographic Factors
https://www.census.gov/data-tools/demo/idb/informationGateway.php
Identify at least four (4) demographic factors in the selected country for expansion.
Explain why these demographic factors will be possible threats or opportunities to entering the market – specific to a bakery business.
Economic Factors
https://countryeconomy.com/countries/compare/uk/usa
https://www.cia.gov/library/publications/the-world-factbook/geos/cs.html
Identify GDP per capita, GDP growth rate, and the unemployment rate in the country being pursued for market expansion.
Explain why these economic factors are opportunities or threats to entering this market specifically for a bakery business.
Political/Legal Forces
https://www.doingbusiness.org/en/rankings
Identify the following political/legal factor rankings in the country where expansion of the business is being pursued: Ease of doing business; Starting a business; and Registering property as well as the Political and Regulatory Environment ranking.
Explain why these political/legal considerations represent opportunities or threats to entering this market specifically for a bakery business.
Technological Forces
http://reports.weforum.org/global-information-technology-report-2016/
Identify the ranking of “networked readiness” in the country being pursued.
Explain how and why the networked readiness ranking presents either opportunities or threats to entering this market for a bakery business.
Geographical Factors
Explains why geographical factors are possible opportunities or threats to entering this market, considering distribution of the product. Why does this matter for a bakery business?
Summary
Based on the analysis, provides an explanation of whether to pursue the expansion of the bakery business into the chosen country. Explains why or why not.
Summary (continued)
Describe the advantages and disadvantages of one (1) of the following means of expansion for the bakery business regardless of the decision to enter the market: exporting, licensing, franchising, or creating a joint venture.
References
Lamb, C. W., Hair, J. F., & McDaniel, C. (2017). MKTG, 11e. Mason, OH: Cengage Learning.
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