unit 7 assignment

PUREGLA Company’s Business Plan

Shannon Oberlin

1/03/2018

PUREGLA Company’s Business Plan

Executive Summary

PUREGLA will be a manufacturing company that will produce all glassware products to the customers. The PUREGLA Company will sell its products to both retailers and wholesalers, and it will be located in Delaware in Philadelphia. The primary targeted audiences of the PUREGLA are the households, car manufacturers and other consumers of glass products. The business will expand to other parts of the country with time to maximize the opportunities in the industry. Paramount Retailers will also diversify its business operations so that it can tap opportunities that are in other industries apart from the Glass manufacturing industry in which it intends to operate in. The business intend to employee 200 employees including top management team and key personnel when it starts its operations. The business finances will come from both the savings and borrowing from both friends and financial institutions and suppliers.

PUREGLA Company Description

As aforementioned, this will be a manufacturing company in Delaware.

Vision Statement

PUREGLA Company’s vision is to ensure that manufacturing of glass products is transformed to reflect the current technological advancements in the world of business and help to improve customer service provision.

Mission Statement

The mission of the company is to guarantee that consumers are exposed to the variety of high-quality glass products so as they can make their own choice based on their consent and knowledge of the goods and increase their trust in glass products.

Company Background

The company that will be located in Delaware was formed after an extensive market research that was conducted by hired marketers in the region. The location was informed by the market research, and this is one of the company's strength. To effectively compete in the already dominated industry, the company will manufacture various glassware goods to its customers, and this will be the company competitive advantage. The idea to invest in the glass products industry was informed by the owner after several incidents of buying fake glassware in the region.

Products and Industry

PUREGLA Company will manufacture different glassware products that will be sold to other value-adding companies and households. The company will operate in the glass products manufacturing industry.

Company Marketing Plan

The marketing plan is the critical thing for any organization that intends to start a business in any industry. The company has plans to hire 30 marketers who will conduct marketing using the current technology. The company will also rely on wholesalers and retailers to market its products.

Legal and Organizational Structures

The company will be a limited liability company that will be owned by a single family. To initiate its operations, the company is in the process of acquiring all the legal documents to operate legally.

Company Financiers

From its financial analysis, the company will require initial capital of about $250000. The company owners have raised $123000 from their savings. They plan to borrow $50000 from friends and potential suppliers and the remaining $77000 from financial institutions and government subsidies.

Start-Up Management and Personnel

As aforesaid, the company will be a family business owned by two brothers who will be the company owners. They will also act as the Chief Executive Officer and chief Operating Officer. The company will have marketing manager in charge of marketing and Financial Controller in charge of company finances. The company will have production manager a position that will be held by one of the business owners. The key personnel in the company will include the following:

· Operations manager.

· Quality control, safety, environmental manager

· Accountant, bookkeeper, controller

· Office manager

· Receptionist

· Foreperson, supervisor, lead person

· Marketing manager

· Purchasing manager

· Shipping and receiving person or manager

· Professional staffs