INTRO IV

100-200words

In this unit, you learned about the various aspects of marketing, including marketing research. One interesting aspect of collecting data from consumers is actually getting them to participate in the study. So, as part of this discussion, let’s talk about what that looks like from a consumer’s perspective. Share your thoughts about marketing research from two perspectives: (a) As a consumer, which research method do you find welcoming (meaning that you would not mind participating in the study as a consumer)? Will the right incentive lure you into a study? (b) As a marketing professional, which research method would you prefer to utilize?

WEB ASSIGNMENT

The purpose of this assignment is for you to identify the basic principles of marketing. You will describe a target market, market segment, and a message, and explain how marketing research contributes to reaching a specific audience. Click here to access the template for this assignment. Save all of your work to the template, and submit it in Blackboard for grading.