Implementation Plan: Part 2 - See Attachments

PAGE 2

TESLA MOTORS

Tesla Motors

Sonora Mosley

Columbia Southern University

BBA 4951-18R-5A21-S1, Business Policy and Strategy

Tesla motors

Tesla Motors is an electric automobile company that is located in California and was started in 2003 and named as a salute to one of its employees, Nikola Tesla. The company produces electric vehicles and clean energy. The company currently produces electric cars, solar panels, batteries for storing energies from both homes and grid scales, among other related products (David & David, 2016). It has been recognized as one of the bestselling electric passenger car and solar products globally (Thomas & Maine, 2019). The company majorly installs solar panels in the United States and the largest global supplier of batteries. The main purpose of Tesla is to hasten the process of introducing sustainable energy to the transport sector by producing as many electric vehicles and solar power as needed worldwide. The company produced its first car, the Roadster, in 2009, then the Sedan in 2012, followed by many other models in 2015, 2017, and 2020. Their 2017 model 3 car is the best-selling so far all over the world.

Tesla’s organizational structure allows some specific employees to work in the engineering department and some work in the sales department. Their mission is to ensure that they produce sustainable energy globally and that the transition is smooth. (Alghalith, 2018). The company's strategy focuses on producing world-class electric automobiles that are environmentally friendly. Their strategies and mission enable them to become the leading organization in the auto industry as far as electric vehicles goes. After all, there is currently an environmental problem that they offer solutions to, making them popular because people will choose companies that offer solutions to current problems. The company’s organizational structure ensures that there is accountability throughout their production, and any problems that may arise will be easily traced back to the source. They produce high standard goods and offer the best services to the whole world, making them popular.

The company's organizational structure and mission enable them to provide lasting solutions to the current problems in the world. Its leadership's decisions positively affect all their customers all over the world, thus building their loyalty, so they keep coming back for their products and services. By coming up with new ideas and introducing new products into the market, they remain relevant in the market and enable them to stand out among other motor companies in their global market (Chen & Perez, 2018). The company ensures that the human resource that works for them is well taken care of in all aspects because they know that happy employees will ensure they have the best products in the markets worldwide. The company's foundation is formed by its employees' creative and innovative ideas that help keep the company moving forward through the production of new products and services all the time.

The short-term goals of Tesla include generating revenue as much as possible and ensuring that their products and services produce the anticipated profits. They also expect to diversify technology and use it to produce new products. Their long-term goal is to ensure that they remain relevant in the market by producing the best products that their customers can use worldwide. At the same time, they help in conserving the environment. The company can improve its strategies, missions, and organizational structure by more differentiation of its products and services (Capuder, et al. 2020). By doing this, they will have a competitive advantage over all of the motor companies in the world. The company can improve its strategies by penetrating more new markets to sell its products and services. Their penetration into the market will be effective since they are assured that customers will receive their products in any market they enter. The company can also diversify its products to reach many consumers, thus increasing its profit margins.

References

Alghalith, N. (2018). Tesla: innovation with information technology. International Journal of Business Research and Information Technology, 5(1), 37-50.

Capuder, T., Sprčić, D. M., Zoričić, D., & Pandžić, H. (2020). Review of challenges and assessment of electric vehicles integration policy goals: Integrated risk analysis approach. International Journal of Electrical Power & Energy Systems, 119, 105894.

Chen, Y., & Perez, Y. (2018). Business model design: lessons learned from Tesla Motors. In Towards a Sustainable Economy (pp. 53-69). Springer, Cham.

David F. R., & David F. R. (2016). Strategic Management. [VitalSource Bookshelf]. Retrieved from https://online.vitalsource.com/#/books/9780134167947/

Thomas, V. J., & Maine, E. (2019). Market entry strategies for electric vehicle start-ups in the automotive industry–Lessons from Tesla Motors. Journal of Cleaner Production, 235, 653-663.