Unit 6 Project

Domino’s success can be credited to its clear strategies, mission and good organizational structure. Its mission, “Sell more pizza, have more fun,” shows how the company is encouraging its employees to strive to sell as much as they can. Among the strategies the company have include; treating people good, producing the best for less, setting the bar high and never stop to learn, promote the company from within and many more. Domino’s Pizza is a well-organized company its organizational structure resembling executive arm of government structure. However, all staff work as a family in order to give their best at workplace and the communication with all stakeholders is commendable. From the mission, strategy and organizational structure of Domino’s Pizza, it is clear that the company’s behavioral approach of management, where employees are considered as important assets of the organization, has hugely contributed to its success.

According to domino’s CEO, Patrick Doyle, the company must get better every day, otherwise it will get worse. Therefore, Domino’s has various goals, both short-term and long-term, in place to ensure that it is the best chain in the industry. Among the short-term goals are; store redesigns so as to fit new markets and create an interactive features aiming at involving customers. Technologies developments is another goal where the company is planning to develop phone applications to make ordering efficient in order to have happy customers (Watt, 2014). The third short-term goal of Domino’s Pizza is innovating marketing process so as to show customers that the company is really listening, taking feedback and making changes to give them ownership of the company. International growth is another goal aiming to expand its outlets. In fact, its main goal on this is to have outlets in all major cities in each and every country.

To improve the organizational structure, mission and strategies Domino’s Pizza has come up with different ways to achieve this. Among these plans include; listening to the customers. For this to be effective, the company has set up various channels such as social media, e-mails etc. to facilitate smooth flow of information to and fro customers. The company has also become radical by being transparent, open and honest (Rainey, 2016). Domino’s knows that results of not maintaining its promises, relationships it has forged and thus it works hard get information which it does not have. Another way through which Dominos can improve its strategies is by identifying the strengths and weaknesses and how other similar firms are doing in order to strategize against their threats. It would also be of great importance if the company decides who will orient, provide support to staff and supervise them and how it will be accomplished. By creating an evaluation system, Domino’s Pizza can assess staff’s and volunteer’s performance through quality assurance measures. Lastly, the company should specify how it needs to manage its finances by identifying to type of budget it requires (Kings, 2010).

References Evans, J. (2013). Evolution of Domino's Pizza Inc: From a Local to a Multinational. The Business Journal, 5-13. Kings, S. (2010). Management in Service Industry: American Firms. Chicago, CA : Cengage Learning Press. Rainey, J. (2016). Variety is the Spice of Life in Domino's Pizza. Pizza Today, 31-37. Watt, R. (2014). Soon Your Pizza Will be Ordered, Made and Delivered by Robots. VultuteBeat , 19-27.