Strategic Digital Marketing?
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UnitIV_AssignmentTemplate.docx3
Unit IV Assignment
Student Name
Columbia Southern University
MKT 5302 Strategic Digital Marketing
Instructor Name
Due Date
Part 1: Digital Marketing Tools
(Include a brief introduction here about the chart below that is included in this assignment.)
Digital Marketing Tool Analysis
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Digital Marketing Tool |
Strengths (minimum of 4) |
Weaknesses (minimum of 2) |
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(Now, explain the main strengths of each of the digital marketing tools; analyze each of the digital marketing tools by providing a real-world scenario in which it would be the most effective; and describe potential ethical issues that marketers need to be cautious of when using each of these digital marketing tools, specifically the use of web analytics.)
Part 2: Digital Marketing Platforms
(Include a brief introduction here into the concept of digital marketing platforms and their overall enhancement of digital marketing tools.)
Digital Marketing Platform #1
(Explain the first platform of your choice. Explain how effective the digital marketing platform is in enhancing digital marketing tools. Describe how effective the platform could be in reaching and influencing target markets.)
Digital Marketing Platform #2
(Explain the second platform of your choice. Explain how effective the digital marketing platform is in enhancing digital marketing tools. Describe how effective the platform could be in reaching and influencing target markets.)
Digital Marketing Platform #3
(Explain the third platform of your choice. Explain how effective the digital marketing platform is in enhancing digital marketing tools. Describe how effective the platform could be in reaching and influencing target markets.)
Digital Marketing Platform #4
(Explain the fourth platform of your choice. Explain how effective the digital marketing platform is in enhancing digital marketing tools. Describe how effective the platform could be in reaching and influencing target markets.)
Digital Marketing Platform #5
(Explain the fifth platform of your choice. Explain how effective the digital marketing platform is in enhancing digital marketing tools. Describe how effective the platform could be in reaching and influencing target markets.)
References
(Insert references here including at least two sources plus the five digital platform websites you select to research.)
