Creating a Project Schedule

PROJECT PROPOSAL (NEW PRODUCT) 1

PROJECT PROPOSAL (NEW PRODUCT) 1

Project Proposal for new project ShareMarket

Student name

Running head: PROJECT PROPOSAL (NEW PRODUCT) 1

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Columbia Southern University

Project Proposal

ABC company is a software development company located in Virginia, United States. It specializes in the design of business-oriented such as Enterprise Resources Planning, System customer relationship management systems, marketing, and sales management systems, among other software used to perform different activities within the business sector.

Purpose and objectives

ABC has come up with a new software called ShareMarket that leverages on the power of social media to market products. The digital market marketing landscape is increasingly becoming sophisticated, with business, with businesses relying on major data companies like Google and Facebook for marketing insights. These data corporations take away the autonomy of information of companies. The ShareMarket is a specially designed software that will be utilized to analyze company that on social media sites and creating reports that can be utilized to drive digital marketing strategies. This software will be available both on-premise and also on cloud-based services.

Assumptions and Benefits

In developing this software, ABC assumes that no other organization has tried such a project. This significant particularly when considering intellectual property rights. ABC also makes the assumption that the product will be easily feasible with cloud computing technology, among other new technology such as Big Data, as these are the current market trends in software development. Assumption are also rooted in the cost estimate for the project. ABC utilizes an average cost estimation method that estimates cost based on current market cost of developing software. It is assumed that this cos will remain fairly constant through out the project and will not be subject to economic charges.

By undertaking this project, ABC stands to fill a market gap for smaller businesses that cannot access the proprietary functions of Googles and Facebooks marketing tools. ABC stands to increase its profit margin by having one more product on its portfolio. Another advantage ABC gets to acquire control of ShareMarket as a product. As a result, they may dictate the price of the product from the start, and even when new companies decide to make the software.

Constraints

Despite the immense financial benefits of ShareMarket, ABC will have to deal with competition from already existing digital marketers. Information leakages may hamper the product’s success as it would take autonomy away from ABC. Another constrains exists in the costs of implementation, which may be high, given that some outsourcing may be required.

Preliminary list of activities

1. Project scope definition

2. Requirement definition

3. Cost Estimation

4. Scheduling

5. Risk analysis

6. Selecting the Delivery platform

7. Selecting Development tools

8. System modeling

9. Story board design

10. Database design

11. Interface design

12. Algorithm design

13. Database Implementation

14. Interface Implementation

15. Code Implementation

16. System testing

17. User testing

18. System Rework

19. System deployment

20. Project plan updates

21. Summative evaluation

22. Formulating Release notes

23. Packaging

24. Product Support

25. Documentation

Approach to Building a Project Team

The project team will be selected from ABC's department. ABC is already a software development company which infers that it has the necessary personnel needed to complete a software development project. However, the executive management and departmental managers will also be part of the project team as their input will be crucial in the design of the application. The project manager will head the technical team as well as the business team. However, there will be a definite overlapping of roles between the technical and business team, given the economic nature of the project.