English I(MB)#4

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An Order to Go: A Comparative Analysis of Elegant Coffee and Coffee-2-Go

Stu Dent

General Studies: Columbia Southern University

EH 1010: English Composition I

Dr. Ima Teacher

February 3, 2020

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An Order to Go: A Comparative Analysis of Elegant Coffee and Coffee-2-Go

Coffee is an American staple. While large coffee chains have become popular over the

past 20 years or so, some customers still prefer to get their morning caffeine from a local and

well-known establishment. Two such establishments in the local metro area are Elegant Coffee

and Coffee-2-Go. Elegant Coffee is a happening coffee spot near a college campus near a

downtown area and is frequented by students and business professionals alike. Known for craft

drinks and speed, Elegant Coffee is one of the city’s favorite coffee spots. One of the oldest

coffee houses in the city is Coffee-2-Go, which was established over 70 years ago. Known for its

donuts and the coffee roast that has not changed since it first opened, Coffee-2-Go is a city

mainstay beloved by students and blue-collared workers alike for a quick breakfast. While

Elegant Coffee and Coffee-2-Go are similar in that they both offer similar iced coffee

beverages and similar bakery items, the interior décor is different for each, with Elegant

Coffee offering a darker café style and Coffee-2-Go opting for a bright purple and yellow fast-

food palette.

Elegant Coffee and Coffee-2-Go are similar in that they both offer similar

iced coffee beverages. Elegant Coffee offers the caffè ghiacciato, which is Italian

for “iced coffee” (Smith, 2014). This beverage is a double-steep brewed version of

the featured roast poured over ice and diluted with water. The coffee used in the

drink is changed out daily as the featured coffee roast selection changes. Dairy milk

with varying amounts of fat content may be added, as well as soy or almond milk.

Additionally, over two-dozen flavored syrups are offered in any arrangement that

suits the customer’s preference, including sugar-free and low-sugar.

Coffee-2-Go has its own version of the iced coffee that is called

The student asserts a thesis statement based upon similarities and differences.

Point 1: This topic sentence for the first body paragraph contains Point 1: Both coffee shops offer similar iced coffee beverages.

Topic A: This second sentence contains Topic A, which is about the iced coffee offered at Elegant Coffee.

Topic A Details: These sentences contain the details about Elegant Coffee’s iced coffee.

Topic B: After the details about Topic A, Topic B must be announced, which, in this case, is about Coffee-2-Go’s ice coffee.

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“Iced-Joe-to-Go.” This beverage is presented as a straightforward choice. The flavor of

the beverage is consistent because only Coffee-2-Go’s classic roast is used—the same

roast that is used for its hot coffee beverages. The beverage is served with or without

room for adding cream or milk, which the customer is welcome to do on his or her own

at the “Dress It Up” bar. Sugar and sweetener alternatives are available at the bar as

well, but for someone who is looking for liquid sweetness, simple syrups in vanilla and

caramel are available upon request at the time of ordering. These two efficient

coffee establishments have more than just iced coffee in common, however, as

they both offer customers comparable accompanying items as well.

Elegant Coffee and Coffee-2-Go are similar in that they both offer

similar bakery items. Elegant Coffee offers its customers several bakery items that are standard

in most coffee shops. The items include a rotation of bakery items from local establishments,

including donuts from Coffee-2-Go, which are sold in several locations throughout the city.

Elegant Coffee also offers cookies, coffee cakes, bagels, muffins, and other items. One of the

more popular items that Elegant Coffee makes in-house is their breakfast sandwiches made on

fresh buns from local bakers. Coffee-2-Go displays an array of donuts, including the classic

donuts, such as glazed, powered, and filled. However, the establishment always includes a

featured donut of the week, and offers new donut “inventions” each month as well as seasonal

donuts. Additionally, Coffee-2-Go also offers bagels, cookies, donuts, muffins, other bakery

items, and breakfast sandwiches. In all of the ways that Elegant Coffee and Coffee-2-Go are

similar, the atmosphere of each restaurant is quite different.

Elegant Coffee and Coffee-2-Go are dissimilar in that they both have different décor

color schemes. Elegant Coffee has a dark color scheme. All of the colors are subdued; dark wood

Topic B Details: These details match those presented about Topic A, but they are specifically about Topic B.

Transition: This final sentence transitions the reader out of this paragraph about Point 1 and into the next paragraph about Point 2.

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is used for tables, and walls are black, dark brown, and off-white. Dark green and browns are

used for all packaging, even the plastic cups. The color scheme invites people to stay, talk, and

work in the seating area. Dark colors suggest that Elegant Coffee is not a fast food restaurant, but

a sit-down establishment, even though it is more akin to a fast food restaurant. Conversely,

Coffee-2-Go has a bright color scheme. The theme colors are white, purple, and yellow—

suggestive of the donuts that are their specialty. The walls are white, with large wooden donuts

hanging on them that are purple and yellow. The seating area features a few yellow booths with

purple tables. The colors suggest fun and even a little nostalgia, as the front wall by the door also

features photographs of the coffee shop throughout the decades. These two color schemes and

décor give each place of business a very different atmosphere.

Although the décor of each coffee shop might be different, both Elegant Coffee and

Coffee-2-Go offer similar iced coffee beverages and bakery items. The success and popularity of

both businesses is a testament to the way in which coffee shops with two completely different

atmospheres can operate at the same efficiency and success level. Even though the differences

are obvious to anyone, the similarities run deeper than what is seen. Both establishments have

identified their specific customer bases and continue to fill the needs of today’s consumers.

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Reference

Smith, R. (2014). Coffees from around the world: A global love affair with a drink. Butler Press.