Dana D. Brooks
Columbia Southern University
MBA 5501: Advanced Marketing
Dr. Eva M. Ananiewicz
May 15, 2020
Travel Supreme Services
Overview of Supreme Travel Company
The supreme travel company is a top provider of all your travel expectations, requirements, and needs. Our core focus is to provide efficient, quality, pocket-friendly, and innovative travel services to our esteemed customers.
Supreme travel company plans to avail individual and group leisure travel clients. At the start, we will include a pre-arrangement tour services, packages, and benefits according to our customer preferences and taste, consultations to travelers and lodging reservations services.
Supreme travel company will suggest several appealing destinations to customers, and it will provide advice on how to apply for passports and visas. We will inform our customers in advance of any information relating to travel plans. We will be in the first line to coordinate all the relevant details necessary to organize a special event like weddings in places like Alaska.
We seek to lead the other travel companies soon. We focused on growing and expanding into other travel services. We will further increase our leverage by establishing a good relationship with the government, civil aviation, and airport control authorities.
Discussion of market research strategies
Supreme travel companies will target customers from the adventure travel sector. Customers will include tourists planning to pay a visit to explore the beautiful scenery in our country and other countries. We are a new company in the travel services market, and therefore we will have to focus on specific clients. At the start, the local market will be our target and expand into other metropolitans as we grasp the market share. Our founding aim is to create customer awareness and confidence in our quality services. To achieve our objectives of leading the other travel company, we will have to adopt the following strategies;
To build customer trust. We will make customer trust strategy by providing unique and high-quality travel services to both local and international tourists. Trust will be driven by timely communication and assistant support all the time to make sure our customer demands. We will always do a follow to ensure all customers are informed on time to avoid travel cancellations (Marakanon and Panjakajornsak 2017).
To build a good reputation. There are other travel companies in the market. Therefore, we will aim to ensure we have established an excellent reputation to attract more customers and keep the existing customers. To make customers happy, we will provide several customer benefits, like giving customer discounts. We will also market our services through the e0marketting program to identify strategic allies (Marakanon and Panjakajornsak 2017).
To give accurate directions and listings. People use Google Maps whenever they intent for a trip. They further visit the site for booking and pay several travel products such as transportation, accommodation, tour, and any other activity. It is necessary to invest where customers seek travel information, and therefore I will invest in google and triple Advisor. I will further create Facebook and Instagram pages, which will require to be updated regularly. (Meyerson 2015)
To create a website page. We will hire an expert to create a blog and continually update it. Good content on the supreme travel website page will generate more traffic to our website. Having good content will ensure that we get more customers to increase our profit. We will need a clear message targeted to tourists, and the expert will create a professional design for the company and high-quality images and videos (Meyerson 2015)
Macro Environment Pest Analysis
It is clear that tourism has evidenced growth over the past years, and there are no predictions for it to slow down. The curiosity of people to see the wonders of the world is not satisfied through social media, and therefore they would like to travel. We are going to use PEST analysis to establish whether the outlook of the tourism sector is bright as it appears to many.
Political Analysis. Several political factors can have both positive and negative impacts on a Supreme travel company. They include open borders, government stability, and tax incentives. Open borders make it easier for tourists to travel to and from our country. Our country is politically stable, and therefore it is favorable for tourists. Supreme travel company customers will be free from dangers caused by political wars. Tourists are focused on their safety, and consequently, this is a boost to the sales of a Supreme travel company. Our country has a tax incentive program whereby customers can claim a refund of tax imposed on products they buy during a trip upon departure. They are an incentive for all tourists, and they will give supreme travel company an advantage.
Economic Analysis. Rising disposal income and the sharing economy. We have experienced growth in the world economy. Economic growth is, together with individual revenue, increase all over the world. The increase in living standards has resulted in an increase in money for spending than before across the globe. Growth in incomes is positively related to the number of travel tourists in different destinations throughout the world. Increased income all over the world has a positive impact on a Supreme travel company. In our modern economy, people can exchange goods and services to the tourism sector. Tourists can pay for a taxi, which makes it convenient for tourists to travel all over the world.
Social Analysis. Social pressure and racial acceptance affect the tourism sector in several ways. Travelling is always associated with fashion. Individuals want to make sure they are acceptable, and they use several methods to impress. The social popularity of traveling is a boost to Supreme travel sales. People all over the world are enlightened, and they accept each other. Race and religion are no longer a threat to tourism since our local citizens highly welcome tourists. Social acceptance will lead to high profits for a Supreme travel company because customers will not be in fear of being profiled or targeted based on skin color and personal traits.
Technological analysis. Technological advancement has resulted in an efficient and reliable transport system. Customers have several choices of transportation as compared to the early years. The new models of traffic are cheap than before, and therefore they are a boost to the tourism sector. Tourists can use airplanes, buses, or trains, which makes it convenient for people due to differences in social class.
REFERENCES
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Schueffel, P. (2016). Taming the beast: a scientific definition of fintech. Journal of Innovation Management, 4(4), 32-54.
Björk, B. C. (2015). Have the “mega-journals” reached the limits to growth? PeerJ, 3, e981.
Meyerson, M. (2015). Success secrets of the online marketing superstars. Entrepreneur Press.
Larivière, V., Haustein, S., & Mongeon, P. (2015). The oligopoly of academic publishers in the digital era. PloS one, 10(6), e0127502.
Marakanon, L., & Panjakajornsak, V. (2017). Perceived quality, perceived risk, and customer trust affecting customer loyalty of environmentally friendly electronics products. Kasetsart Journal of Social Sciences, 38(1), 24-30.
Shen, C., & Björk, B. C. (2015). ‘Predatory’ open access: a longitudinal study of article volumes and market characteristics. BMC medicine, 13(1), 230.
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