Moore BUS 6320 Unit 2 CS

Running head: TITLE OF PAPER 1

TITLE OF PAPER 4

Title

Student Name

Columbia Southern University

Unit [Insert unit number] Case Analysis

NOTE: It is recommended that you use the subheadings as provided below. Be sure to remove the bullet points and write your case study in paragraph form.

Introduction

· Provide a brief introduction of the case.

Organizational Background

· Provide information about the company, product, and industry.

Situation Analysis

· What are the details of the situation? Make sure to include who, what, why, when, how.

· Perform a competitive analysis identifying a minimum of three competitors and comparing each of a list of attributes.

· Perform an industry analysis demonstrating the health of the industry (research and supporting quantitative information required).

· The use of analysis tools such as PESTEL, SWOT, or Porter’s Five Forces would be appropriate here.

Problem

· Identify and provide a thorough explanation of the perceived and underlying problems as well as the potential long-term effects.

Alternatives

· Provide alternatives or strategies that the company could implement. Include a minimum of three alternatives with multiple advantages/disadvantages of each applying the strengths and weaknesses within the company (Alternative 1, Alternative 2… using bullet points is fine)

· Discuss common considerations. What are the decision options? Are some stronger than others? What is at stake with each of these considerations (what is the level of risk)?

Recommendation and Implementation

· Choose which of the alternatives would provide the best solution to the problem, and provide thorough rationale. Use of decision-making tools would be appropriate here.

· Explain how would you implement within the company. Construct a strategy for implementation.

Conclusion

· Simply summarize your case in 1-2 paragraphs.

References

· Reference the source of the case.

· Reference additional resources you used in your evaluation. Remember that the assignment has a minimum requirement of five references. Each must have at least one corresponding in-text citation.