bba 2501 micoreconmics
Orville Stewart BBA 2501
Unit II Assignment Worksheet
This worksheet is intended to help you develop the information you will use to complete your Unit II Assignment.
Completing only this worksheet does not constitute completion of the Unit II Assignment. You need to complete all parts of the assignment, which also include writing an essay about the information you obtain in this worksheet. You will copy and paste your essay at the end of this document where indicated, and then upload your assignment via SafeAssign.
Instructions: 1. Complete the Unit II Worksheet. 2. Use your Unit II Worksheet responses to help you formulate your ideas for writing your
essay; you are expected to expand on these questions when writing your essay. 3. Include your graphs in the areas indicated in this worksheet. 4. Copy and paste your essay in to this worksheet, then upload the entire assignment via
SafeAssign.
Part 1 Given the quantity of total movie tickets and total concession stand items consumed in a month and the total utility derived at Ruby Red Movie Theater for each, calculate the marginal utility and the marginal utility per dollar for movie tickets and average concession stand items.
Step 1: Calculate marginal utility and marginal utility per dollar for movie tickets.
Quantity of Tickets Consumed
Total Utility
Marginal Utility
Movie Ticket Price
Marginal Utility Per Dollar for Movie Tickets
0 0 --- --- ---
200 150 0.75 $10.00 0.075
400 275 0.625 $10.00 0.063
600 375 0.5 $10.00 0.05
800 450 0.375 $10.00 0.038
1,000 500 0.25 $10.00 0.025
1,200 525 0.125 $10.00 0.013
1,400 525 0 $10.00 0
Step 2: Calculate marginal utility and marginal utility per dollar for concession stand items.
Quantity of Concession Stand Items Consumed
Total Utility
Marginal Utility
Average Item Price
Marginal Utility Per Dollar for Concession Items
0 0 --- --- ---
400 200 0.05 $15.00 0.033
800 375 0.438 $15.00 0.029
1,200 525 0.375 $15.00 0.025
1,600 650 0.312 $15.00 0.021
2,000 750 0.25 $15.00 0.167
2,400 825 0.188 $15.00 0.013
2,800 875 0.125 $15.00 0.008
Part 1 Question 1: What quantity combination of movie tickets and concession stand items would maximize utility?
Your Answers: 1200
Quantity of Movie Tickets 2400
Quantity of Concession Stand Items
Part 1 Question 2: What is the price of movie tickets and average price of concession stand items?
Your Answers: 10
Movie Ticket Price $15
Concession Stand Items Average Price
Part 2 Given the quantity of total movie tickets and total concession stand items consumed in a month and the total utility derived at Ruby Red Movie Theater for the change in movie ticket prices, calculate the marginal utility and the marginal utility per dollar for movie tickets and concession stand items.
Step 1: Calculate marginal utility and marginal utility per dollar for movie tickets.
Quantity of Tickets Consumed
Total Utility
Marginal Utility
Movie Ticket Price
Marginal Utility Per Dollar for Movie Tickets
0 0 --- --- ---
200 150 0.75 $12.00 0.063
400 275 0.625 $12.00 0.052
600 375 0.5 $12.00 0.042
800 450 0.375 $12.00 0.031
1,000 500 0.25 $12.00 0.021
1,200 525 0.125 $12.00 0.010
1,400 525 0 $12.00 0
(Continue on next page)
Step 2: Calculate marginal utility and marginal utility per dollar for concession stand items. (Note: The information here has not changed from Part 1, Step 2.)
Quantity of Concession Stand Items Consumed
Total Utility
Marginal Utility
Average Item Price
Marginal Utility Per Dollar for Concession Items
0 0 --- --- ---
400 200 0.5 $15.00 0.033
800 375 0.438 $15.00 0.029
1,200 525 0.375 $15.00 0.025
1,600 650 0.313 $15.00 0.021
2,000 750 0.25 $15.00 0.017
2,400 825 0.188 $15.00 0.013
2,800 875 0.125 $15.00 0.008
Part 2 Question 1: What quantity combination of movie tickets and concession stand items would maximize utility now that the price of movie tickets has changed?
Your Answers:
1000 Quantity of Movie Tickets
1600 Quantity of Concession Stand Items
Part 2 Question 2: What is the price of movie tickets? Your Answer:
12 Movie Ticket Price
Part 3 Given the total quantity of movie tickets and total concession stand items consumed in a month and the total utility derived at Ruby Red Movie Theater for the change in concession stand prices, calculate the marginal utility and the marginal utility per dollar for movie tickets and concession stand items.
Step 1: Calculate marginal utility and marginal utility per dollar for movie tickets. (Note: The information here is the same as in Part 1, Step 1.)
Quantity of Tickets Consumed
Total Utility
Marginal Utility
Movie Ticket Price
Marginal Utility Per Dollar for Movie Tickets
0 0 --- --- ---
200 150 0.75 $10.00 0.075
400 275 0.625 $10.00 0.063
600 375 0.5 $10.00 0.05
800 450 0.375 $10.00 0.038
1,000 500 0.25 $10.00 0.025
1,200 525 0.125 $10.00 0.013
1,400 525 0 $10.00 0
(Continue on next page)
Step 2: Calculate marginal utility and marginal utility per dollar for concession stand items.
Quantity of Concession Stand Items Consumed
Total Utility
Marginal Utility
Average Item Price
Marginal Utility Per Dollar for Concession Items
0 0 --- --- ---
400 200 0.5 $20.00 0.025
800 375 0.438 $20.00 0.022
1,200 525 0.38 $20.00 0.019
1,600 650 0.313 $20.00 0.016
2,000 750 0.25 $20.00 0.013
2,400 825 0.188 $20.00 0.009
2,800 875 0.125 $20.00 0.006
Part 3 Question 1: What quantity combination of movie tickets and concession stand items would maximize utility now that the average price of concession items has changed?
Your Answers:
1000 Quantity of Movie Tickets
400 Quantity of Concession Stand Items
Part 3 Question 2: What is the average price concession stand items? Your Answer:
20 Concession Stand Items Average Price
Part 4 Answer the following from the calculations you made above:
Step 1: In regard to movie tickets, report the price and quantity you calculated in Questions 1 and 2 from Parts 1 and 2.
Movie Tickets Price Quantity
Part 1: Question 1 and Question 2 $10 1200
Part 2: Question 1 and Question 2 $12 1000
Task: Graph the demand curve for movie tickets from the information above. Provide a copy of your graph in the box below. You can use a computer program such as Microsoft Excel or even draw the demand curve for movie tickets by hand, then take a clear, easy-to-read photo of it and insert it. Be sure to resize your graph or photo so that it completely fits in the box.
Step 2: In regard to concession stand items, report the price and quantity you calculated in Questions 1 and 2 from Parts 1 and 2.
Concession Stand Items Average Price Quantity
Part 1: Question 1 and Question 2 $15 2400
Part 2: Question 1 and Question 2 $15 1600
Task: Graph the demand curve for concession stand items from the information above. Provide a copy of your graph in the area below. You can use a computer program such as Microsoft Excel or even draw the demand curve for concession stand items by hand, then take a clear, easy-to-read photo of it and insert it. Be sure to resize your graph or photo so that it completely fits in the box.
Part 5 Given the price and quantity information below, graph the supply curve for movie tickets and concession stand items on separate graphs.
Step 1: Graph the supply of movie tickets given the prices and quantities supplied below.
Movie Ticket Prices and Quantity Supplied
Movie Ticket Price
Quantity Supplied of
Movie Tickets $2 1,800 $3 1,800 $4 1,800 $5 1,800 $6 1,800 $7 1,800 $8 1,800 $9 1,800
$10 1,800 $11 1,800 $12 1,800 $13 1,800 $14 1,800 $15 1,800
Insert graph here: To create your graph, you can use a computer program such as Microsoft Excel or even draw the demand curve for movie tickets by hand, then take a clear, easy-to- read photo of it and insert it. Be sure to resize your graph or photo so that it completely fits in the box.
Part 5 Question 1: Why is the quantity supplied of movie tickets the same regardless of the price of movie tickets? Enter your response in the box below.
When there is a constant amount of ticket supply by the providers, prices will not changes. It is not possible to alter the quantity, which has to do with the capacity constraint.
Step 2: Graph the supply of concession stand items given the prices and quantities supplied below. Concession Stand Item Prices and Quantity Supplied
Average Concession Stand Price
Quantity Supplied of Concession Stand Items
$1 500 $2 700 $3 900 $4 1,100 $5 1,300 $6 1,500 $7 1,700 $8 1,900 $9 2,100
$10 2,300 $11 2,500 $12 2,700 $13 2,900
Draw or insert graph here: (Make sure your graph fits entirely in the box.)
Part 6 Graph the supply and demand for movie tickets and concession stand items.
Step 1: Graph the supply and demand for movie tickets on one graph.
Draw or insert graph here: (Make sure your graph fits entirely in the box.)
Step 2: Estimate the equilibrium price and quantity for movie tickets:
Equilibrium Price: ___________$1__________
Equilibrium Quantity: ____________1800____________
Step 3: Graph the supply and demand for concession stand items on one graph.
Draw or insert graph here: (Make sure your graph fits entirely in the box.)
Step 4: Estimate the equilibrium price and quantity for concession stand items:
Equilibrium Price: ______________$15_____________
Equilibrium Quantity: __________3,000______________
Supply and Demand
Orville R Stewart
Columbia Southern University
Principles of Microeconomics, BBA 2501
Professor Hovey
08/08/2021
Supply and Demand
Whether locally or globally, any business will see a change in demand and supply, and
Ruby Red Theater is no exception.. However, those changes usually occur for many different
reasons. And for the Ruby Red Theater manager, it was no different. The manager notices a
decrease in items from the concession stand and movie tickets purchased for the theater for the
last year. This decrease in sales had some concern for the manager, so he seeks advice from a
private economic consultant. For any business, the supply and demand charts are vital when
looking for an insight to help with the visual graph, and so was it for Ruby Red Theater.
Management will use this visual graph to determine their business pattern. The charts are to
understand the impact on the business better. It is vital to understand the law of supply and
demand.
By graphing the supply and demand by an individual, there will be factors to consider.
When analyzing the law of demand, it explained that the number of goods purchased by a
customer would vary over a period.. According to (The Law of Supply and Demand, 2000),
"Any given moment, a too high price will leave disappointed would-be sellers with unsold
goods, while a too low price will leave disappointed buyers without the goods they wish to buy."
When analyzing the data for Ruby Red Theater, The best recommendation is that the managers
use the marginal utility and marginal utility for each dollar of their movie tickets and concessions
stand purchase because there is a change in the movie tickets price increases from $10 to $12.
This increase makes the quantity demand decrease from the numbers from 1200 to 1000 in
movie tickets. But on the other hand, this will allow the concession demand not to change, only
if the average price stays at 15 dollars. Furthermore, the chart data is vital when you want to
know the relationship between the price and the demand for the firm.
When economic chart the data using the demand curve, this shows the relationship
between the price of the good and how much of a product consumers are willing to buy at a cost
(www.fee.com). Other factors than the price may also affect the demand for the movie tickets,
and concession items include income and substitutes. When there is a change in customers'
income, environmental changes will also affect supply and demand(www.fte.org). When the
demand for movie tickets decreased because there were changes in the price. But when the price
increase but does not fit into a budget for a customer, this will result in them restrain from
visiting a movie theater and buying concession items. When customers have a low week in
wages, they will often save their money. But if real income increases, then there will be
purchasing power. But when customers stay home and do not go out to the movie theater, this
will result in the movie tickets decrease due to substitutes. There are many substitutes for visiting
the movie theater, for example, streaming devices and applications like Netflix. When looking at
the theater, concession items would decrease if the capacity is low in the movie theater. Most
customers typically buy concession items, like popcorn and drinks to eat while watching the
movie. Concession items will receive a direct price impact also. When concession items price
increase, consumers will think twice about purchasing a drink or snacks. A shift will make the
demand curve occur, but any other factor other than a price and the demand of products will be
affected. Then the consideration of the law of supply will apply.
The Law of Supply for producers stated. So that producer can directly sell related to its
price. When charting the law and supply, the good thing for a firm is that the data will be
captured on a supply curve. But the Supply Curve will experience shifts and movements because
of factors like resource price and price of the other goods(www.fee.com). If there is an increase
in the resource price, then the cost will increase for producing the item and decrease the supplied
amount. But if there is no movement in the movie tickets prices, the producer sells a constant
amount of movie tickets. Furthermore, it may not be possible to change the quantity because
capacity is a constraint. When the Ruby Red Theater sees an increase in their concession items
sales, there is an increase in items sold. For this to happen! It is because the producer is willing
to produce and supply the concession that will increase profit for the business. When you have
the demand and supplies matched, then equilibrium will occur(McEachern, 2019). The cost of
Ruby Red Theater tickets will affect the equilibrium price by decreasing on an average of $1 or
$2 and having $1800 in the theater movie tickets. The equilibrium price then will affect the
concession items to occur at 15 dollars. Also, there will be an average of 3000 concessions items.
Also, there will be an average of 3000 concessions items. By this happening, this tells you that
the market is stable. But there will also be a shift with the supply and demand, but only if there is
movement other than price when there is a decrease in supply and demand. The shift will be
toward the left on the graph for supply and demand. Also, equilibrium quantity decreases.
Demand increase and supply decrease will increase the equilibrium price. Furthermore, a
decrease in equilibrium price occurs, resulting in the demand decrease and supply increase
The fact is that supply and demand affect all businesses. And Ruby Red Theater saw a
demand for movie tickets and also concession items over the past year. Therefore, when charting
patterns that include quantity and price, there is a factor that will determine substitution, price
increases, and household income. Household members will limit their spending when there is a
price increase. But when there is an increase in household income, the demand for other
products, like movie tickets and concession items, will gradually rise.
Reference
Demand, Supply, and the Market; Retrieved from: ww.fte.org/teachers/teacher-resources/lesson
McEachern, W. A. (2019). Micro ECON6: Principles of microeconomics. Cengage Learning.
https://online.vitalsource.com/#/books/9781337671828
The Law of Supply and Demand: Retrieved from: www. fee.org/articles/the-law-of-supply-and-
demand.