Marketing

MKT 3301, Principles of Marketing 1

Course Learning Outcomes for Unit I

Upon completion of this unit, students should be able to:

1. Examine digital media.

1.1 Identify technologies revolutionizing marketing and the customer experience.

3. Compare and contrast business-to-business and business-to-consumer markets.

3.1 Explain how buyer decisions are made.

8. Examine the marketing mix.

8.1 List the core elements in the marketing mix.

Course/Unit

Learning Outcomes

Learning Activity

1.1

Unit Lesson

Chapter 1

Chapter 2

Unit I Essay

3.1

Unit Lesson

Chapter 1

Chapter 2

Unit I Essay

8.1

Unit Lesson

Chapter 1

Unit I Essay

Required Unit Resources

Chapter 1: Understanding Marketing

Chapter 2: Understanding Buyers

Unit Lesson

The content for this unit is presented through the interactive presentation below. You will see text. You may

refer back to this lesson and video as needed.

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UNIT I STUDY GUIDE

Marketing Structure and Environment

MKT 3301, Principles of Marketing 2

UNIT x STUDY GUIDE

Title

Unit I: Marketing Structure and Environment

presentation

PDF version of the Unit I: Marketing Structure

and Environment presentation