Business Marketing Research

i. UnitedHealth ii. Marketing: Based on what we learned in our unit on Marketing,

you must research the following information about your two companies and complete a team analysis:

1. What do the companies do? What needs do they try to satisfy?

2. How do the companies create and deliver value? Please try to give as much information as you can about:

i. Market segmentation ii. Target market iii.Product positioning iv. Brand Equity v. Product/Service vi. Place vii.Promotion

b. How do the companies capture that value (capture profit)? Price?

c. How do the companies sustain (or fail to sustain) that value?

i. Customer retention ii. Customer acquisition iii.Reviews, ratings and responsiveness