Topic: Vision, Mission, Values, and Branding

Topic: Vision, Mission, Values, and Branding

Visit the Career Network webpage. Click the dropdown menu and navigate to the Resume/Cover Letters page. Set up an exit interview with Career Services by clicking the “Schedule an Exit Interview” button on the Career Network Page. Take the time to meet with a Career Network advisor to learn more about the services available to you as an alumnus.

To get started early on developing the Unit 10 Assignment that requires you to create a 7-year career plan, execute the following steps:

· Develop a professional vision statement that will drive your pursuit of the career you desire.

· Develop a career mission statement that will guide you to achieve your professional vision.

· Develop a professional statement. Identify a minimum of three keywords that exemplify your values. Explain why these values represent who you are as a professional.

· Start to develop a personal brand.

Here is some information to help with personal branding:

What do you stand for? Personal branding is a synopsis in the form of symbol, logo, etc. of what you stand for, what you value, and what skills or abilities you can provide to benefit an employer or others.

Branding is created through a reiteration of a symbol, saying, logo, jingle, etc. that grabs the viewer’s or listener’s interest and is memorable. Corporate example: “GE — We bring good things to light.” This branding tells what they do and what they value by using the word “good.”

By examining what you value, and how you can help or benefit others, you too can create a memorable personal brand. Then you can plan to create a personal webpage for employers to view that is consistent with your brand using your personal logo (choosing your colors and font carefully), or an audiovisual presentation so you can send employers a link.

Use valid and reliable academic research resources to substantiate your thoughts, ideas, statements, and opinions.