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How Social Media has changed The Department of Human Resources

The department of Human Resources has changed drastically over the course of the years due to the world around us changing and the trends changing year by year. They are responsible for the employees which includes recruitment, training, interviewing and even payroll . Specifically, the HR field has been forced to change because of vast growth in social media. When it comes to reinforcing the brand of a company, social media is becoming the go-to place for marketing teams and human resource departments. (Jim Vassalo, 2015). Technology developing social media makes the whole concept of being social different by creating these platforms that are more virtual. Times have changed rapidly, and social networks have advanced more which is making things easier and harder for the Department of Human Resources. In this paper we will take a closer look into the effect social media has on the HR field.

Human Resource officers or managers have an important role and responsibility of recruiting and inducting employees for their company. Before social media was available the recruiting the process was a lot different it would be either word of mouth or by invitation stating they are currently hiring. Now the HR department uses social media to post job positions on the sites that draw a wider range. “The posting of these jobs on social media invites a much larger population of applicants and it becomes much easier for the recruiters to find the suitable candidates amongst the lot (Lesther Mairena, 2017). Studies show that it saves money and it is a lot easier for HR to post these jobs on these sites. It is also easier for candidates because usually on these social sites they have an easy way to post your resume and apply from the jobs, you can even do it on your phone in most cases. Social media has had a positive effect on the recruiting process for the HR department because overall it has created a bigger pool of people to choose from.

Not only has social media effected the recruiting process, it has also affected the way companies train their employees and communicate with them, which HR is responsible for. Before training was done in a classroom and with a training guide. Now in modern time companies, more specifically the HR department uses social media to train their employees. HR professionals use live video from social media sites to train their employees virtually. Which saves a lot of time and effort as far as employers and employees having to leave there setting to train. Also Social media is becoming so advanced that there are programs that can be created to train new employees from home instead them of having to come in the office. There are training programs that companies will have employees do their first couple of weeks. The live video also helps with the evaluation process and when employers need to hold meetings discussing the company.

Human resource managers are sometimes reserved about social media and the use of it by employees. On one hand some professionals can feel as though social media is a distraction and can cause employees to slack off. On the other hand, employers do sometimes get their employees social media to monitor employee’s activity while on the job. Modern day organizations emphasize that the employees share their social media profiles with their managers by adding them in so that the boss would know the activities of the subordinates (Lesther Mairena 2017). This can be debatably a violation of privacy, but everything is so open and social that the question, becomes what is private anymore?

Social media is one of the biggest things growing in our world right now. Connecting us with everybody. It has rapidly changed the way businesses run their business. It has made it simple in some ways and hard in some others. For the HR department it has really helped them come up with ways to keep up with their employees and the business. Social media overall helps companies stay fresh and updated on new changes and trends. It also allows more flexibility and freedom for employers. Social media has made the focus more on getting the actual job done then the day to day steps of the job. After doing the research it appears social media has changed the focus to the actual employee and their lives are being taken more into consideration. Nothing is private everything is seen, and we are in a more social world, so feelings and emotions are more important, and they are being expressed more.

Citations

Mairena, L. (2015, May 25) How Social Media has changed the Human Resource Management Practices in Corporations Retrieved from https://jcmarketing.net/how-social-media-has-changed-the-human-resource-management-practices-in-corporations/

Vassallo, J. (2015, September 26) Social medias impact on the Human Resources Industry Retrieved from https://www.business2community.com/human-resources/social-medias-impact-on-the-human-resources-industry-01338454

MBA how does social media affect a Human Resource Proffesional Retrieved from https://www.humanresourcesmba.net/faq/social-media-affect-human-resources-professional/