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Unit7DB.docxUnit 7 DB: Media Literacy in Everyday Life
Unit 7 DB: Media Literacy in Everyday Life
Media literacy is an important 21st-century skill. For this discussion board:
· Read chapter 11 in your textbook, and review the other resources in this unit.
· Define media literacy and why it is an important skill to hold today.
· Discuss the impact of media on your personal, professional, and social life. Is media a burden or blessing?
· In response to your peers, discuss ways you can be more literate about your media consumption and experiences. (Please respond to at least two classmates' posts.)
Readings and Resources
eBook:
Wood, J.T. (2017). Communication in our lives (8th ed.). Stamford, CT: Cengage.
· Chapter 11: Media and Media Literacy (pp. 209-226).
Articles, Websites, and Videos:
This fact sheet, created by the Pew Research Center, presents statistics regarding cell phone ownership and use in the United States.
· pewinternet.org (2019, June 12). Demographics of Mobile Device Ownership and Adoption in the United States .
The first video in a series dedicated to Media Literacy topics, “Introduction to Media Literacy” defines terms like media, medium, and media literacy. The video introduces the idea that media can influence attitudes, values, and behavior in audiences.
Introduction to Media Literacy: Crash Course Media Literacy #1
Duration: 10:38 User: CrashCourse - Added: 2/27/18
A former Google design ethicist discusses what makes phones so addicting and what we can do to combat these design elements.
It’s not you. Phones are designed to be addicting.
Duration: 5:49 User: Vox - Added: 2/23/18
Unit 7 Discussion: Planning for Global Market
Unit 7 Discussion: Planning for Global Market
Overview:
It's common for well-known B2C brands (brands that sell directly to consumers) to engage in public-facing activities which promote the brand's commitment to social responsibility. Considering the goal to increase sales, brands leverage their ethical and social consciousness to help accomplish this.
Simulated Business Scenario:
Tesla, the world’s largest carmaker (as determined by market capitalization), understands that their primary target market responds well to brands that focus on social responsibility. Tesla’s senior management has been meeting to devise a global marketing campaign centered on social responsibility. To this end, Tesla decided to hire a consultancy to develop a 9-month plan ending December 31, 2022. Management has asked for a presentation for an initial list of items that would be considered valid elements of a social responsibility marketing plan that would accommodate each of the markets that Tesla competes in.
Questions:
· What type of research would the consultancy conduct to understand each of the wide variety of cultures that the brand competes in?
· Armed with this researched information, how might the consultancy modify its social responsibility campaigns to accommodate some of the major markets?
We want to hear your opinions so please try to post more than the ABSOLUTE MINIMUM of 3 times in this weekly conversations. Here's a set of recommendations:
· Try to post your initial post on Monday or Tuesday (no later than Wednesday)
· Try to post at least 2 responses (absolute minimum requirement) to other students on separate days of the week
For example:
· 1 on Thursday
· 1 on Friday
However, if you are interested being eligible for top grades... please consider entering a total of 5 (or more) contributions to the weekly conversations on separate days of the week!
All this provides the rest of our group with additional time to respond in a thoughtful way and contribute meaningful insight to the conversations! We all have our individual perspectives so please share your personal experiences as they relate to the weekly conversation!
Unit 7.2 DB: How Considering Diversity in Your Marketing Increases Revenue
Unit 7.2 DB: How Considering Diversity in Your Marketing Increases Revenue
In order to maximize revenue ad profit, marketers need to understand the behaviors and motivation of their customers’ buying decisions. No doubt, different groups of customers might have varying sets of buying behaviors, so how does a marketer consider diversity as a way to increase revenue.
Review these two videos and share one question and discuss for each video with the group. Here’s what you need to do:
1- Create one question and share our opinions on this video https://youtu.be/Mc7s3pyACMs
2- Create one question and share our opinions on this video
https://youtu.be/4DX96EDM-ec
Readings and Resources
eBook:
Armstrong, G., & Kotler, P. (2021). Principles of Marketing (18th ed.). Boston, MA: Pearson Education, Inc.
· Chapter 19: The Global Marketplace
Most areas of marketing contain at least some elements, which are tied to international marketing. We will examine the special considerations that go into marketing our goods and services to a global audience. You will also learn about six major decisions marketers make in going global.
· Chapter 20: Sustainable Marketing
In this chapter, we will examine the concepts of sustainable marketing, meeting the needs of consumers, businesses, and society through socially responsible marketing. We will look at how companies can benefit from proactively pursuing sustainable marketing practices that bring value to customers and society as a whole.
Articles, Websites, and Videos:
This article shows the impact of digital platforms on international marketing.
· Sheth, J. (March 2020). Borderless media: Rethinking international marketing . Journal of International Marketing. Mar2020, Vol. 28 Issue 1, p3-12. 10p. 2 Diagrams, 3 Graphs.
This video walks through corporate social responsibility
This interview-based on The Social Dilemma documentary explores how social media companies are using psychology to influence users.
Starbucks can be found all over the world, but their expansion into Australia didn’t go over smoothly. This video explains the coffee market in Australia and where Starbuck's plan went wrong.
