unit 9 capstone hw

Business Plan

Erica Chidester

Business Plan

1.1Company Description and executive summary

Partners Daniel Yu and Mike Jersey own Christian based Coffee shop company. It is a limited liability Company with a warm and inviting place to hold small group discussions with the psycho-socially affected people. The company has a market size of 70000 people and has a unique way of blending its product, which is coffee beans. The company will offer a variety of services, such as community-based outreach services in an attractive style. Additionally, it targets all classes of people from fourteen years and above, and any color or culture origin. It also has trained personnel that provides all services of demand. The driving force is the need to assist the psycho-socially affected people in our community with a vision to become the area’s first choice of quality products and to earn the country’s top company respect. The mission is to provide an awareness platform of all community concerns.

1.2 Competitors and Market Share

The company derives its economic measure for establishment through compiled tasks frameworks. Customers are won from active industries including medical, banking as well as financial ones. Further, tireless and hard work is maintained too keep all the consumers. Competitive strategies include a vast segment of highly maintained cleanliness to outshine our competitors. However, the weakness of the company is determined by the inputs by the proprietors.

1.3 Pricing structure

The business values employee and develops designs to revise payments and product prices according to the industrial provisions. Customers will also receive discounts on products purchased. To grow, the business regularly awards all employees based on performances aimed at profit maximization (Tatarynowicz, Sytch & Gulati, 2015). Recommendation letters are issued to the employees as a sign of recognition. Workshops and seminars will be conducted to the employees for the required standard of operations. All intellectual rights are reserved according to the operations codes of the company. Researches based on modern coffee services as well customer priorities are conducted to ensure constant service delivery.

1.4 Growth and Salesforce strategy

There is a challenge in the market for growth and needs a standard strategy to create consistent operations and services. Therefore, efforts required nationally to compose task factors and to develop the capacity of limits. The targeted market includes medical, financial industries including banking operators. The company introduces products to this market and maintain it through referrals and recommendations (Lee, Kim, Seo & Hight, 2015). The company also penetrates the market in vertical expansion by offering the same product at different market levels.

Conclusion

Distribution of personnel plan with short, medium- and long-term strategies require favorable marketing options. These ensure product awareness in the market through promotions and personal selling. The use of brochures and catalogs, as well as product advertisement, also open a wide range of customer engagement with the product owner (Slama et al., 2015). Formulation of sales strategies to assist in sales especially through the technological advancements is an easy way to run proficient business having all the current customer connections

References

Lee, Y. K., Kim, S. H., Seo, M. K., & Hight, S. K. (2015). Market orientation and business performance: Evidence from the franchising industry. International Journal of Hospitality Management, 44, 28-37.

Slama, D., Puhlmann, F., Morrish, J., & Bhatnagar, R. M. (2015). Enterprise IoT: Strategies and Best practices for connected products and services. " O'Reilly Media, Inc.".

Tatarynowicz, A., Sytch, M., & Gulati, R. (2015). Scaling: Organizing and Growth in Entrepreneurial Ventures. Academy of Management Annals, 11, 640-668.