Order 159428: Global Business Strategy

Unit 7.2 Global Business Strategy Level 7 15 Credits

Suggested Resources Text Exploring strategy Authors: Johnson, Gerry; Whittington, Richard; Scholes, Kevan Pearson Education 2011 9780273732020 773p Illustrates issues and techniques of strategy using real organisations Contemporary strategy analysis Grant, Robert M Chichester; John Wiley, 2010 9780470747100 499p Good and well respected general text on strategy analysis including globalisation issues. Understanding global strategy Segal-Horn, Susan; Faulkner, David Andover; Cengage Learning EMEA, 2010 9781844801497 504p Text book on global strategy with real world examples and relevant case studies. Strategic thinking Wootton, Simon; Horne, Terry London; Kogan Page, 2010 9780749460778 150p Text on developing global strategy which gives an insight into some of the analysis techniques and how they can be used. Business strategy Kourdi, Jeremy London; Economist in association with Profile Books, 2009 9781846681240 250p

Looks specifically at strategic decision making covering Porter five forces and competitive advantage.

Internet Resources Free Management library - http://managementhelp.org Open University Learning Space Free learning - http://openlearn.open.ac.uk/course/category.php?id=4 Civitas (Institute for study of Civil Society) - http://www.civitas.org.uk/ Free Business Information - http://www.businessballs.com/index.htm Awareness of current issues across the world - http://www.newseum.org/todaysfrontpages/# Culture and Globalisation - http://www.globalization101.org/issue_sub/culture/cultureglobalization/ Global Market - http://globaledge.msu.edu/academy/hpgdtmlh/32new/global%20market%20opportun ity%20assessment/player.html Financial Information - http://www.bloomberg.com/markets/ and http://uk.reuters.com/ International Finance sites - http://fisher.osu.edu/fin/cern/cernpop.htm Strategic Planning Society - http://www.sps.org.uk/ Interview with Michael Porter - http://www.youtube.comwatch/?v=mYF2_FBCvXw Free case studies - http://www.icmrindia.org/free%20resources/casestudies/Free%20Business%20Strat egy%20Cases.htm Kellogg video - http://www.youtube.com/watch?v=bqtFEJsXqeA&feature=related http://www.oup.com/uk/orc/bin/9780199296378/01student/additional/page_10.htm Video on International Strategy - http://www.youtube.com/watch?v=gwXYfGV25iI MacDonald’s Case Study - http://studyshare.in/share/showthread.php?1785- McDonald-s-Case-Study-Marketing-Analysis IKEA Case Study - http://www.youtube.com/watch?v=mL7nWwWqYx4&feature=related

Top 100 global brands - http://media.ft.com/cms/b71760ac-8157-11e0-9360- 00144feabdc0.pdf European Union CSR - http://ec.europa.eu/enterprise/policies/sustainable- business/corporate-social-responsibility/index_en.htm CSR Europe - http://www.csreurope.org/ CSR World wide - http://www.albawaba.com/business/pr/economic-zones-world- introduces-csr-policy-manual-reference-and-guide-all-stakeholders-3