Unit 6 Assignment: Integrated Marketing Presentation (MKT200 Principles of Marketing)

Due Date: Sunday at 11:59 pm of Unit 6 Points:100

Overview of project:

The Board of Directors at Post University has asked you to create an integrated marketing communication (IMC) advertising program for the university. There are 2 reasons for this project:

1. The BoD wants a better understanding the target market(s) they are trying to attract.

2. Your slides will help the marketing and admissions teams at Post determine how best to promote the Post University brand and continue to grow the university.

Instructions:

Develop a professional PowerPoint presentation (approximately 8 content slides plus title and reference slides) which includes the following:

1. A title slide with your name, title of assignment and date (1 slide) 2. Introduction explaining the purpose of the slide deck (1 slide) 3. Approximately, how many colleges/universities are there in the US, and how

many active college students are there in the US. (1 slide) 4. The Adult Learner Target Market. What is their the average age. What are

the most likely and best channels to attract them (social media, eMail, TV, billboards, satellite or terrestrial radio, newspaper, etc.)? (1 slide)

5. Most adult students are in school to earn a degree so they can boost their lifetime earnings. Generalize the value of a college education by inserting a chart displaying the lifetime earnings comparison of lifetime high school earnings versus college education earnings (1 slide)

6. How does Post University stand out against the competition of other universities? (1 slide)

7. Persuasive summary (1 slide) 8. List of supporting references/citations (1 slide)

MKT200 – Principles of Marketing

Unit 6 Assignment: PowerPoint Presentation

Requirements:

1. You must enter a complete set of statistics, data and supporting information in the Notes section of each slide.

2. You must include at least 3 references to support your work. 3. Limit your use of bullet points. Instead, use large pics, graphics, charts and other

visual aids to help make the presentation come alive! Be sure to read and re-read the detailed instructions for each slide before you submit your work.

Evaluation Rubric for Unit 6 Assignment

CRITERIA Exemplary Proficient Needs Improvement

Deficient

(10 Points) (8-9 Points) (6-7 Points) (0-5 Points) Title and Introduction Slides

The title and introduction slides are fully and thoughtfully addressed, including all details.

The introduction is present, but is missing minor details.

The introduction is present, but is missing key details.

The introduction is missing or poorly presented.

(15 Points) (12-14 Points) (9-11 Points) (0-8 Points) Advertising Objectives

The advertising objectives are fully and thoughtfully addressed, including all details.

The advertising objectives are present but are missing minor details.

The advertising objectives are present but are missing key details.

The advertising objectives are missing or poorly presented.

Advertising Budget The advertising budget is fully and thoughtfully addressed, including all details.

The advertising budget is present, but is missing minor details.

The advertising budget is present but is missing key details.

The advertising budget is missing or poorly presented.

Advertising Strategy The advertising strategy is fully and thoughtfully addressed, including all details.

The advertising strategy is present, but is missing minor details.

The advertising strategy is present but is missing key details.

The advertising strategy is missing or poorly presented.

Evaluation of Using Google Trends to Evaluate Strategy Effectiveness

The evaluation is fully and thoughtfully addressed, including all details.

The evaluation is present, but is missing minor details.

The evaluation is present, but is missing key details.

The evaluation is missing or poorly presented.

Speaker Notes are Clear, Concise and Appropriate to the Audience

Audience appropriate speaker notes are clear and concise and include all key details.

Audience appropriate speaker notes are present, but are missing minor details.

The speaker notes are present but are missing key details.

The speaker notes are missing or poorly presented.

(5 points) (3-4points) (2 points) (0-1 points) Resources More than 3

resources. 3 resources. 2 resources. 0-1 resources

used.

PowerPoint is Well- Constructed Including Engaging Visual Aids

PowerPoint is well constructed and includes engaging visual aids.

PowerPoint demonstrates presentation flow, though missing minor details.

PowerPoint demonstrates presentation flow, though missing key details.

PowerPoint is poorly constructed and is missing engaging visual aids.

Clear and Professional Writing and APA Format

Writing and format are clear, professional, APA compliant, and error-free.

Few errors that do not impede professional presentation.

Significant errors that do not impede professional presentation.

Errors impede professional presentation; guidelines not followed.