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Unit 5: Discussion

Directions

Post your initial response to the Discussion Questions by midnight on Thursday. Then by Sunday at midnight CST/CDT you must provide a substantive response to two or more classmates' posts.  Use the concepts learned from the text as well as from outside sources (at least two [2] are required) for compiling the response to each Discussion Question.  Cite the sources used in the Discussion Question posting as well as in the peer responses IAW APA Format.

Important: Your grade for the responses you post in our Discussion Area will be determined not only by your responses to the assignment questions, but also by your responses to your fellow students' postings. Be sure to reply to at least one posting for each Discussion Question. Otherwise, five points will be deducted from your grade. 

Discussion Questions

1. From Chapter 7: How does horizontal growth differ from vertical growth as a corporate strategy? From concentric diversification?

Vertical growth  is the strategy where the product or service is scaled with existing line of business. The company go deeper into the current market and increase the demand of the product or service.  Horizontal growth  is the strategy where the product or service is expanded to the new market.

The difference between horizontal diversification and concentric diversification are: -

· Horizontal diversification  occur when new products or services are added to the company that is unrelated to current product however it will attract the existing market.

· Concentric diversification  is nothing but business strategy where company focus on reaching more consumers by creating new products or services which are closely related to company's existing products or services.

2. From Chapter 8: Are functional strategies interdependent, or can they be formulated independently of other functions?

Functional strategies as name suggests are the strategies that are applied at functional level of an organization such as sales & marketing function, human resource function, finance function etc. Functional strategies supports the top level management and middle level management strategies.

Since functional strategies are different for different functions, they are formulated separately for each function after critical analysis and consideration of environment, However each and every strategy is made in sync with corporate strategy because the ultimate strategy for an organization is the corporate strategy. In order to achieve consistency and effectiveness in corporate strategy, functional strategies need to be coordinated and related to each other.