Unit 5: Discussion 2 Week 5 MBA695

Unit 5: Overview - Executing and Monitoring Strategies

Introduction

The global marketplace provides many opportunities for firms to increase their revenue base and profitability. Also, in today’s knowledge-based economy there are opportunities to create advantages by leveraging firm knowledge across national boundaries. However, along with the potential benefits there are pitfalls that all firms must avoid in order to be successful.

There are many alternative strategies for entering another country or area of the world. For instance, an organization can partner with another organization already in the area – and that relationship may be a joint venture, a distributorship, a merger/acquisition or a licensing arrangement.  Additionally, an organization may decide to export or to manufacture in the new location while also doing a combination of joint venture, distributorship, etc.