Business Research for Decision Making

Unit 5 Individual Project (IP)

Draft Outline

TITLE PAGE

ABSTRACT

TABLE OF CONTENTS

INTRODUCTION

COMPANY PROFILE

ANNUAL REPORT

MD&A

PROXY STATEMENT

INDUSTRY OVERVIEW

DIRECT COMPETITORS

INDIRECT COMPETITORS

MARKET ANALYSIS

STAKEHOLDERS

EXTERNAL

INTERNAL

SWOT ANALYSIS

SWOT ANALYSIS (TABLE)

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

CORPORATE STRATEGY

COMPETITIVE ADVANTAGE

CONCLUSION

REFERENCES

APPENDIX