discussion 5 -220

Unit 5 Discussion Template

BU220

1. Description of each market from the New Shoes Simulation

2. Explain how the foreign market differs from the home and domestic markets

3. Complete the following matrix identifying each element of the marketing mix as either H (High), L (Low), or M (Medium) for each region. Be sure to complete the matrix based on the target market (consumer) for each market (home, domestic, foreign).

a. Provide support for your reasoning process and assessment.

	Home	Domestic	Foreign
Product
Price
Consumer Promotion
Advertising
Personal Selling
Dealer Promotion