Discussion Assignment -Business Writer Part 1

Communicating Through Storytelling

The study resources this week challenged you to explore the art of storytelling as a critical skill of innovative leaders. Carmine Gallo (2014) argues that there are three required components to a story in order for it to be compelling to your audience. He said stories must be "emotional, novel, and memorable." He shows examples of innovative leaders and how they demonstrate this skill. As you researched innovative leaders for your papers, what leader did you discover that is or was an outstanding communicator? How did that leader communicate their story to either their workforce or the public? How did they overcome complacency as described in Stories that Move Mountains: Storytelling and Visual Design for Persuasive Presentations, specifically on page 163?

Reference

Gallo, C. (2014). The unbreakable laws of storytelling [Video]. Retrieved from https://www.youtube.com/watch?v=uUsib8wsKdM

Resources

· Discussion Participation Scoring Guide.

· APA Style and Format.

· Stories that Move Mountains: Storytelling and Visual Design for Persuasive Presentations .

· The Unbreakable Laws of Storytelling.

Readings

· From Stories that Move Mountains: Storytelling and Visual Design for Persuasive Presentations, complete the following:

1. Read Chapter 1, "The Power of Stories," pages 2–11.

1. Review Chapters 2–17. Focus attention to pages 142 forward to assist you with developing your own story for you Unit 6 assignment.