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 Discuss the roles of PR within an organization. 

- Select a company and research it, paying particular attention to its publications efforts. 

 - Identify and describe some of the proactive PR that has been done for the company to establish and maintain a favorable image.

 - Then identify and describe the company’s crisis management PR. 

 - How have their PR specialists tried to put a good face on bad news? 

*Be sure to cite and reference the company you chose to highlight!