Marketing

Unit 5 Complete

Unit 5 is a comprehensive APA Analysis Paper utilizing all the knowledge you have gained in OL3225. It should also include topics from Unit 5 which have not been previously evaluated. If you need support on how to formulate your APA Analysis Paper, you may refer to your APA Template under the Resource tab or contact the CPS Librarians. Please refer to your grading rubric for the Unit 5 paper for guidance. Your completed paper will be submitted by uploading to the Week 5 Dropbox. Read the case “Real Choices at Burger King” beginning on page 491.

1. Discuss each of the marketing mix elements as they relate to Burger King.

2. Since the writing of this case, Burger King’s rank of 3rd largest fast food chain in the U.S. has fallen. What is it currently? In order to increase their ranking, suggest the two best advertising media vehicles for Burger King to use based on their target market.

3. Based on their target market, provide three specific social media marketing ideas to help Burger King increase their popularity.