MK405 Unit 4 Paper

Social Media Analysis Paper due no later than Sunday, September 13th

Introduction

Students will have the opportunity to evaluate and give feedback of a social media site.

Directions

You are required to submit a 6-8 page paper describing your evaluation of the value and

effectiveness of a social media site. For this paper you should:

1. describe the site, explain how it is used, and describe its profit strategy

2. discuss its target market and the value it provides to users

3. describe the value it provides to firms

4. illustrate this value by providing some examples of campaigns carried out on the site

5. discuss some risks or disadvantages associated with the use of the site and give some

examples of ‘epic fails’

6. conclude and provide an overall evaluation of the site’s value