Marketing

Unit 4 Discussion

- Identify one of your favorite products that is in the maturity stage of the product life cycle. Be sure that no other student has already discussed this product on the board prior to your post. 

- Discuss how the company has managed and marketed the product in EACH of the stages of the product life cycle from introduction through maturity. 

- What has the company done recently to ensure the product remains in the maturity stage and avoids decline? 

*Be sure to cite and reference the product/company you chose to highlight!