Unit 6 Assessment - Written Proposal
brandon282011
Unit4Assignment-ChangeAgent.docxRunning Head: STAKEHOLDERS 1
STAKEHOLDERS 4
Stakeholders
Brandon Coleman
Social Issue and Technology
Herzing University
“Who are the salient stakeholders most affected by this emergent social problem? What are the varied material interests of these stakeholders? What are the values of these stakeholders? How do these stakeholders make sense of the world”
Over the recent year, internet wrongdoings have been on the rise as more people continue to adopt and engage in social media. Sadly this problem affects all social users which entail individual, political leader’s business organizations and corporations. All these groups at some point have been a target of social media abuse or other internet wrongdoings. This paper will identify the stakeholders affected by this problem, their values, and interest in the matter.
The major stakeholders are social media providers. They include Facebook, Instagram, Twitter, Google, and LinkedIn. Facebook for instance which is the biggest social media platform with over 2.7 billion monthly active users claims to be fully committed to stopping wrongdoings on its platform (Müller & Schwarz, 2020). The platform targets to ensure that users engaging in it platforms can do it safely without hate or receiving abuse from anybody. For example, Facebook has a #StopHateForProfit campaign that has been running on its platform.
In ensuring accountability Facebook has gone ahead to develop a civil rights infrastructure that is solely responsible for evaluating discrimination and hate on its platform. The company has also adopted a third-party independent audit regarding its content moderation system to further enhance the identification of wrongdoings on its platform. Also, it has AI programs that automatically identify violating content on its platform and removes it. According to Al-Makhadmeh & Tolba, (2019) the AI programs can automatically filter and hide wrongdoing comments. A User is also provided with an option of restricting, hiding or blocking comments on their posts. Also, the platform is always updating its policies to account for new types of wrongdoings or abuse that keep coming up. Also, the platform has reviewers in over 50 regions and covering 30 languages who responsible for reviewing hate speech reports on its platform. Facebook believes the above actions go hand in hand with its core values that state “focus on impact, move fast, be bold, be open, and build social value.”
Twitter’s mission is to give everyone the power to create and share ideas and information, and to express their opinions and beliefs without barriers. The platform believes that free expression is a human right and recognizes that abuse or highly interferes with the ability of people to freely express themselves. To show commitment to its value the platform has incorporated a policy against violent threats, wishful harm, stimulations, references to mass murder or violent events, racism, and hateful imagery.
Other main stakeholders include the United Nations and the Organization for Social Media Safety. The United Nations in particular has raised concerns over the increased social media speech against migrants and refugees in particular. The united nations are based on three core values which include professionalism, integrity, and respect for diversity. The United Nations recognizes that social media wrongdoings undermine the values it stands for and is committed to partnering and bringing together different stakeholders to contain and address the problem. To show the commitment the body has been at the forefront of its latest campaign dubbed #PledgetoPause which has been discouraging the spread of misinformation during the COVID 19 period that may spark hate and tension among communities (Müller & Schwarz, 2020). This campaign encouraged individuals to pause verify the information before sharing to curtail the spread of misinformation. Also, the United Nations via its human rights office has endorsed and shown support taken by social media service providers in preventing and curtailing misinformation, hatred, and violence on their platforms.
On recruiting stakeholders Thizy recommends first coming up with an engagement strategy that sets the vision for future engagement (Et., Al., 2019). This will be followed by conducting a stakeholder mapping which will identify and prioritize the stakeholders. Preparations will follow where the logistics of the engagement will be determined. The elegant can now be conducted and action plan enveloped for future engagements
About this specific case, all the above stakeholders are committed to ensuring no more wrongdoings on social media. To recruit them, we plan to share our passion and commitments towards the same. We will engage with the stakeholders via email and their official social media handles. This will present us with an opportunity to share a strategic vision for the eradication of wrongdoings from social media platforms. Also, we plan to actively and continuously engage the stakeholders via meetings which must entail representatives from each stakeholder involved to come up with solutions regarding the same. This will also allow each stakeholder to understand the strategic plans for each group regarding stopping wrongdoings on social media so that each party knows how it fits into the plans of the other groups.
Advertising is another strategy that we could use to attract and recruit stakeholders. By conducting stop- wrongdoing campaigns on social media and other media platforms we would be raising and addressing the same concerns as they are which should make working together easier. When advertising our campaigns we can declare we are open to partnering with other stakeholders to attract their interest. Alternatively, we can employ a more targeted approach in the campaigns by mentioning the platforms to invite us so or partner with us so that social media wrongdoings can be addressed collectively.
In conclusion, tackling wrongdoings on social media will require financial resources especially for advertising and providing education on the general public against hate. The human resource will also be needed regarding the same. However, successfully recruiting and engaging the above stakeholders can be of huge help as the social media platforms can push for the advertisement of no hate campaigns freely on its platforms. The stakeholders can also be useful in providing technological resources such as access to their AI algorithms for controlling wrongdoings on social media.
References
Al-Makhadmeh, Z., & Tolba, A. (2019). Automatic Hate Speech Detection Using Killer Natural Language Processing Optimizing Ensemble Deep Learning Approach. Computing. https://doi.org/10.1007/s00607-019-00745-0
Eskerod, P., & Larsen, T. (2018). Advancing Project Stakeholder Analysis By The Concept ‘Shadows of The Context.’ International Journal of Project Management, 36(1), 161–169. https://doi.org/10.1016/j.ijproman.2017.05.003
Müller, K., & Schwarz, C. (2020, June 5). Fanning The Flames of Hate: Social Media and Hate Crime. Papers.Ssrn.com. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3082972
Stephenson, V. L., Wickham, B. M., & Capezza, N. M. (2018). Psychological Abuse In The Context of Social Media. Violence and Gender, 5(3), 129–134. https://doi.org/10.1089/vio.2017.0061
Thizy, D., Emerson, C., Gibbs, J., Hartley, S., Kapiriri, L., Lavery, J., Lunshof, J., Ramsey, J., Shapiro, J., Singh, J. A., Toe, L. P., Coche, I., & Robinson, B. (2019). Guidance on Stakeholder Engagement Practices to Inform The Development of Area-Wide Vector Control Methods. PLOS Neglected Tropical Diseases, 13(4), e0007286. https://doi.org/10.1371/journal.pntd.0007286
