Application Assignment: Social Media and the Business Organization

Unit 4 Application Assignment: Social Media and the Business Organization

Submit Assignment

· Due Sunday by 11:59pm

·

· Points 100

·

· Submitting a file upload

Back in 2009, two Domino’s pizza employees decided to post a prank video to YouTube that caused a major reputation crisis for Domino’s pizza. Dominos pizza learned the hard way how fast news travels through social media and how damaging that was to their reputation. This is a famous case on how a business was unprepared to quickly respond and repair that damage before it spread like wildfire. You can read about this case at this website: Video Prank at Domino’s Taints Brand (Links to an external site.).

(There is no video to watch. The damaging video naturally was removed years ago. Just read the case.)

As you can see, we have come a long way since 2009, but there is still opportunity for a business to enjoy brand awareness as well as to suffer damage from social media. Social media platforms, such as Twitter and Facebook, have forever changed the way people communicate and how companies conduct business. Social Media enables two-way communication. Therefore, Social Media has made brand reputation more important than ever.

Watch Me!

ASSIGNMENT INSTRUCTIONS

Your assignment this week is to explore and explain how social media can improve business performance and can help businesses manage their online reputation.

Your report should open with an introduction, cover the listed points below, and include your conclusion. Your report should use APA style and should be approximately two pages in length. Your report should include a cover page and a references page in addition to the two pages of content and should use two references.

Your paper should include the following points:

· Introduction

· Explain what your report is going to be about.

· Benefits to Social Media

· Describe two benefits of using social media to improve business performance.

· Why do you think these are benefits?

· Rank these benefits, in your opinion, in order of importance.

· Company Information

· Identify one company that is successfully using social media to improve its business.

· Which two social media platforms are they using? How do they work?

· Explain how the company is using these two social media platforms.

· Company Reputation

· How can companies monitor social media to protect their reputation?

· What steps should companies take to monitor social media?

· What are two software tools that they can use to monitor social media? How do they work?

· Dominoes Video

· In the Dominoes video, Mr. McIntyre, the Dominos spokesman, made this statement: “It elevated to a point where just responding isn’t good enough.” Explain what Mr. McIntyre meant by this statement.

· Conclusion

· Using Dominoes as an example, what are you conclusions about managing a company’s reputation through social media?

Upload Instructions:

Select the Submit Assignment button to the right. Click Choose File, located in the File Upload box. Navigate to your file location. Once the file is located, select it and then select the Open button. Click Submit Assignment to complete the upload process.

© 2017 ECPI

Rubric

Unit 4 Application Assignment Rubric

Unit 4 Application Assignment Rubric

Criteria	Ratings	Pts
This criterion is linked to a Learning OutcomeContent • Provides an introduction to the report. • Describes and ranks 2 benefits of using social media. • Explains how one company successfully uses social media. • Describes how companies monitor social media to protect their reputation. • Explains Mr. McIntyre’s statement. • Draws conclusions regarding reputation management through social media. • Report is approximately 2 pages in length.	85.0 pts Full Marks 0.0 pts No Marks	85.0 pts
This criterion is linked to a Learning OutcomeAPA Style • Demonstrates proper use of APA style. • Resources cited in APA style. • Includes a cover page. • Includes a References page.	5.0 pts Full Marks 0.0 pts No Marks	5.0 pts
This criterion is linked to a Learning OutcomeMechanics • Written at a college level with proper sentence and paragraph structure, proper punctuation, spelling, and grammar.	10.0 pts Full Marks 0.0 pts No Marks	10.0 pts
Total Points: 100.0