MBA522 Unit 4 Case Study

Unit 4: Case Study

Due Sunday by 11:59pm Points 70 Submitting a file upload

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Case study 11.1 -Conflict and Negotiation at Disney Neck et al. Chapter 11

Introduction The great dreamer Walt Disney most likely could not have imagined the corporate fairy tale that his company has become in the past forty years. The Walt Disney Company (Disney) is worthy of inquiry to determine the source of its continued excellence. Most notable among the organizational leaders’ accomplishments in almost 100 years of business is the ability to consolidate and merge with other companies. The current Disney organization is a mass media consolidates with five major divisions. How does such a large company stay true to its core values of innovation, quality, community, storytelling, optimism, and decency?

Directions Following a careful review of the assigned course materials for this unit, read Case study 11.1 -Conflict and Negotiation at Disney in the Neck et al. textbook. The case is in Chapter 11. Then, draft a formal academic composition in which you respond to the questions posed at the end of the reading.

The responses should reflect higher-level cognitive processing (analysis, synthesis, and evaluation). Students should consider the demands made of decision-makers, as their choices can impact stakeholders within the organization and in the external marketplace. No minimum number of references exists for this assignment, but appropriate business (no Investopedia, Wikipedia, etc.) and scholarly sources must be utilized to support the analysis. Opinion is insufficient to demonstrate a graduate-level understanding of the course materials and topics.

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Case Study

Due Date

By Sunday at 11:59p.m. CT

Submission Requirements The submission will not exceed three (3) pages in length, excluding the title and references pages.

The essay must adhere to the APA writing style and follow conventions of American English grammar and usage

The final document should be prepared as a Microsoft Word file, and submitted as an attachment.

Criteria Ratings Pts

52.5 pts

Content 52.5 to >47.25 pts Exceeds Expectations All components of the assignment have been explicitly addressed. The content reflects graduate-level execution with clear evidence of critical thinking, synthesis of relevant information from credible sources, and clear mastery of the concepts necessary to execute each component of the assignment successfully. The content is logically organized and contains only that information necessary to meet the expectations of the assignment and does not contain content that could be considered superfluous or distracting. All arguments, recommendations, and positions are logically presented and supported adequately with credible or scholarly sources.

47.25 to >39.4 pts Meets Expectations Most of the components of the assignment have been explicitly addressed. There are some aspects of the assignment that appear to have been discussed implicitly. The content mostly reflects a graduate-level effort in the execution. While there is evidence of critical thinking, synthesis of information from credible sources, it is not consistent throughout the submission. It appears that the student was somewhat comfortable with many of the concepts necessary to complete each component of the assignment successfully. The content is mostly organized logically; however, it contains some material that could be considered superfluous and mildly distracting. Most of the arguments, recommendations, and positions are logically present and supported with credible and scholarly sources.

39.4 to >0 pts Does Not Meet Expectations Few of the components of the assignment have been explicitly addressed. Most of the components were either implicitly addressed or not covered. The content is not consistent with what would typically associate with a graduate learner. There is little evidence of critical thinking or synthesis of credible sources to support the completion of the assignment. It appears that the student has little to no understanding of the concepts necessary to address the components of the assignment successfully. The content is not well organized and difficult to follow. It contains a large amount of content, which considered superfluous and distracting. Few of the arguments, recommendations, or positions are logically presented and supported with appropriate sources.

Total Points: 70

Criteria Ratings Pts

14 pts

3.5 pts

Grammar, APA, and Tone

14 to >12.6 pts Exceeds Expectations Narrative submissions are prepared consistent with the APA Manual (7th edition) and include a title and reference page Note: The instructor may alter adherence to certain APA form and style guidelines and not others based on the nature and scope of the project Submissions that are required to be presented in a table, PowerPoint, or Excel format and whose content requires appropriate support from credible or scholarly sources, these sources are properly in-text cited and listed in a reference page consistent with the APA Manual (7th edition). The submission contains very few or no grammatical, punctuation, syntax, and verb-tense agreement errors.

12.6 to >10.5 pts Meets Expectations Narrative submissions are mostly consistent with the APA Manual (7th edition) and include a title and reference page. Note: The instructor may alter adherence to certain APA form and style guidelines and not others based on the nature and scope of the project. Submissions that are required to be presented in a table, PowerPoint, or Excel format and whose content requires appropriate support form credible or scholarly sources, these sources are mostly in-text cited and listed correctly in the reference page consistent with the APA Manual (7th edition). The submission contains some grammatical, punctuation, syntax, and verb-tense agreement errors.

10.5 to >0 pts Does Not Meet Expectations Narrative submissions contain a large number of inconsistencies with the APA Manual (7th edition). Note: The instructor may alter adherence to certain APA form and style guidelines and not others based on the nature and scope of the project. Submissions that are required to be presented in a table, PowerPoint, or Excel format and whose content requires appropriate support from credible or scholarly courses, these sources aren’t properly in- text cited and listed in the reference page consistent with the APA Manual (7th edition). The submission is poorly written and contains a large number of grammatical, punctuation, syntax, and verb-tense agreement errors.

Length 3.5 to >3.15 pts Exceeds Expectations The submission meets the length requirements as specified within the assignment expectations.

3.15 to >2.6 pts Meets Expectations The submission is slightly outside page length requirements as specified within the assignment expectations. As a result, the student may have struggled to meet all of the assignment expectations fully.

2.6 to >0 pts Does Not Meet Expectations The submission is not consistent with the page length requirement, as specified within the assignment expectations. As a result, the student was mostly unsuccessful in meeting the assignment expectations.