Unit 3 managment powerpoint

Round 2 - 2020 Sim ID Z78286_8

High Level Overview Team Name Andrews Baldwin Chester Digby Erie Ferris Average

Sales $40,901 $69,888 $42,019 $76,381 $37,751 $46,297 $52,206

Profit $5,181 $6,194 $2,749 $7,677 $2,462 $3,108 $4,562

Contribution Margin

32.0% 27.2% 27.6% 29.5% 29.4% 28.6% 29.1%

Emergency Loan $0 $0 $0 $0 $0 $0 $0

Stock Price $23.47 $21.84 $15.34 $26.48 $13.74 $17.70 $19.76

Market Share 13.1% 22.3% 13.4% 24.4% 12.1% 14.8% 16.7%

Research and Development Use the Customer Buying Criteria, Product List and Perceptual Map to help you design products for your customers and analyze where your products are positioned relative to your competition.

Customer Buying Criteria

Low Tech

Customer Buying Criteria Importance

Price $15.00 - $35.00 41%

Age 3 Years 29%

Reliability 14,000 - 20,000 Hours

21%

Positioning Performance 5.8 Size 14.2

9%

High Tech

Customer Buying Criteria Importance

Positioning Performance 8.8 Size 11.2

33%

Age 0 Years 29%

Price $25.00 - $45.00 25%

Reliability 17,000 - 23,000 Hours

13%

Perceptual Map

Performance

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0 2 4 6 8 10 12 14 16 18 20 0

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20

Product List

Name Pfmn. Size Reliability Age Revision Date

Able 5 15.6 19750 1.8 6-Oct-2020

Baker 6.5 14.1 19800 2.1 8-Mar-2020

Bold 7.1 11.7 22400 0.6 15-May-2020

Cake 5.7 14.2 17000 3.3 19-Jan-2020

Cent - - - - 7-May-2021

Daze 6.6 13.6 19500 2.1 22-Apr-2020

Dabble 8 12.4 22000 0.6 11-May-2020

Eat 6 14.4 16500 3.3 15-Jan-2020

East - - - - 16-Mar-2021

Fast 8.5 11.6 22000 1.7 14-Oct-2020

Feast - - - - 23-May-2021

Marketing Look at each segment to assess how your products fit in the market. View how many units each product sold and their projected sales, and compare your product's price, promo & sales budget to the competition. The Customer Satisfaction Score tells you what your customers think of each product.

Name Price Units Sold Potential

Sold Stock Out

Sales Budget

Customer Accessibility

Promo Budget

Customer Awareness

Customer Satisfaction

Able $34.00 1,024 1,125 No $1,000 31% $1,000 61% 13

Baker $33.40 1,204 1,179 No $1,350 43% $1,350 77% 22

Bold $42.35 27 39 Yes $550 43% $550 33% 1

Cake $28.95 1,226 1,199 No $925 29% $925 56% 20

Daze $35.00 1,092 1,068 No $1,450 48% $1,450 83% 19

Eat $29.30 1,093 1,069 No $875 28% $875 54% 18

Fast $38.50 432 420 No $1,275 28% $1,500 85% 1

Low Tech Segment

Buying Criteria Importance

Price $15.00 - $35.00 41%

Age 3 Years 29%

Reliability 14,000 - 20,000 Hours 21%

Positioning Performance 5.8 Size 14.2 9%

Demand Information

Market Size 6,098

Units Sold 6,098

Growth Rate 10%

Market Share

Andrews (16.8%) Baldwin (20.2%) Chester (20.1%) Digby (17.9%) Erie (17.9%) Ferris (7.1%)

Name Price Units Sold Potential

Sold Stock Out

Sales Budget

Customer Accessibility

Promo Budget

Customer Awareness

Customer Satisfaction

Able $34.00 179 200 No $1,000 31% $1,000 61% 1

Baker $33.40 491 457 No $1,350 47% $1,350 77% 11

Bold $42.35 286 412 Yes $550 47% $550 33% 20

Cake $28.95 225 211 No $925 30% $925 56% 5

Daze $35.00 517 479 No $1,450 53% $1,450 83% 12

Dabble $45.00 446 448 Yes $750 53% $750 39% 21

Eat $29.30 195 183 No $875 28% $875 54% 4

Fast $38.50 770 721 No $1,275 38% $1,500 85% 30

High Tech Segment

Buying Criteria Importance

Positioning Performance 8.8 Size 11.2 33%

Age 0 Years 29%

Price $25.00 - $45.00 25%

Reliability 17,000 - 23,000 Hours 13%

Demand Information

Market Size 3,110

Units Sold 3,110

Growth Rate 20%

Market Share

Andrews (5.8%) Baldwin (25%) Chester (7.2%) Digby (31%) Erie (6.3%) Ferris (24.8%)

Production All information related to your Production department decisions is below. View your product costs compared to the competition, and assess the capacity, automation, and utilization levels of each product.

Name Primary Segment

Price Material

Cost Labor Cost

Contribution Margin

Units Produced

Inventory Automation Next Round

Capacity Next Round

Plant Utilization

Able Low Tech $34.00 $9.52 $11.11 32.0% 1,287 103 3.0 800 163%

Baker Low Tech $33.40 $12.64 $11.48 25.6% 1,584 16 3.6 1,000 200%

Bold High Tech $42.35 $16.60 $10.90 34.1% 313 0 3.5 350 200%

Cake Low Tech $28.95 $10.83 $8.95 27.6% 1,442 123 5.2 850 181%

Cent - - - - - - - 4.0 200 -

Daze Low Tech $35.00 $13.15 $11.56 26.8% 1,634 133 3.7 1,050 194%

Dabble High Tech $45.00 $16.61 $11.33 37.0% 446 0 3.2 500 143%

Eat Low Tech $29.30 $10.80 $8.61 29.4% 1,244 100 4.8 900 156%

East - - - - - - - 4.0 300 -

Fast High Tech $38.50 $17.96 $10.14 28.6% 1,238 173 3.5 900 147%

Feast - - - - - - - 3.0 350 -

Finance View high-level financial overviews - income statement, cash flow statement and balance sheet - for each company in your industry. Below, you can see how each of your products contributed to your profitability.

Income Statement

Andrews Baldwin Chester Digby Erie Ferris

Sales $40,901 $69,888 $42,019 $76,381 $37,751 $46,297

Variable Costs $27,792 $50,878 $30,423 $53,857 $26,666 $33,046

Fixed Costs $4,361 $7,290 $5,271 $8,378 $5,242 $6,601

Other $0 $218 $228 $191 $240 $158

Interest $614 $1,778 $1,783 $1,903 $1,737 $1,614

Taxes $2,846 $3,403 $1,510 $4,218 $1,353 $1,708

Profit Sharing $106 $126 $56 $157 $50 $63

Net Profit $5,181 $6,194 $2,749 $7,677 $2,462 $3,108

Cash Flow

Andrews Baldwin Chester Digby Erie Ferris

Cash from Operating $4,446 $9,929 $4,779 $8,330 $5,228 $3,136

Cash From Investing $0 ($7,680) ($7,340) ($9,360) ($9,440) ($7,300)

Cash from Financing $0 $5,922 $6,322 $7,107 $5,902 $6,223

Net Change in Cash $4,446 $8,171 $3,761 $6,076 $1,690 $2,059

Starting Cash Position

$12,265 $9,881 $8,763 $8,871 $7,728 $6,669

Closing Cash Position

$16,711 $18,051 $12,524 $14,947 $9,418 $8,728

Balance Sheet

Andrews Baldwin Chester Digby Erie Ferris

Current Assets $22,421 $24,184 $18,534 $24,596 $14,570 $17,209

Fixed Assets $7,680 $19,325 $19,539 $22,423 $21,645 $17,167

Total Assets $30,101 $43,509 $38,072 $47,018 $36,215 $34,376

Current Liabilities $3,283 $10,060 $8,313 $12,266 $7,216 $10,353

Long-Term Liabilities $4,333 $10,421 $10,476 $10,146 $10,536 $7,351

Total Liabilities $7,616 $20,481 $18,789 $22,412 $17,752 $17,705

Total Equity $22,485 $23,028 $19,283 $24,606 $18,463 $16,671

Total Liabilities & Equity

$30,101 $43,509 $38,072 $47,018 $36,215 $34,376

Product Financials

Able Total

Sales $40,901 $40,901

Variable Cost $27,792 $27,792

Able Total

Fixed Cost $4,361 $4,361

Net Margin $8,747 $8,747

Other (Fees, Writeoffs) $0

Interest $614

Taxes $2,846

Profit Sharing $106

Net Profit $5,181