Business Writer : Discussion Assignment Part 2 -Reponse 2

Unit 3 Discussion 2 –Student 2

The world of technology and innovation has been growing at a very rapid rate. The

time from idea to manufacturing of a product is much faster today than it was ten years

ago. With this in mind innovation leaders should understand the importance of global

trends as well as global cultures. Watching the economy grow on a global scale over 200

years was astonishing nonetheless much of the growth took place starting in the 70’s

(Rosling, 2010). The world is full of great innovators and these innovators who are truly

passionate about their work will bring it to the market one way or another. Many times

more than often we have probably heard about someone who had the same idea however

never acted on it. That moment of hesitation or setback may have cost them millions of

dollars in potential income. Global trends impact every market and global cultures

should always be taken into consideration when manufacturing products. The culture in

Japan may be different from the United States however we still share many of the same

trends. Televisions, mobile devices, computers are all examples of products that are

considered global trends. The iPhone isn’t made different for India than it is for Canada

and the Apple Company profits from this. The company understands the market and the

culture and every year enhance the device more and more in order to remain the leader in

mobile phones.

Elon Musk has used global trends in order to achieve his goal of creating

technology that truly serves the market. From the electric car to designer solar panels he

has and continues to come up with ideas that affect the global market in many ways.

When the market saw a need for something Elon Musk began to think of how to

contribute. At present he has his company bringing electricity back on the island of

Puerto Rico with solar panels his company created. This will not only help Puerto Rico

but will help Elon Musk and his organization understand better what works well and what

can be improved.

References

Rosling, H. (Producer). (2010). 200 countries, 200 years, 4 minutes [Video]. Retrieved

from http://www.gapminder.org/videos/200-years-that-changed-the-world-bbc/