Unit 3 Assignment
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Unit3AssignmentIdentifyingTargetMarkets.docx
Written Assignment: Identifying Target Markets
MKT200 – Principles of Marketing
Due: by 11:59pm EST on Sunday of Unit 3.
Marketing a service poses new challenges to the marketer. In this assignment, pick one of the following services: A doctor’s office, an airline, an employment agency, or a bank.
First – outline the target market for the organization you selected, based on applicable segmentation characteristics. Justify why you picked these criteria to identify your target market.
Then - Discuss the service’s special nature and how you would apply the four service characteristics, outlined in Figure 7.3, to the organization you selected.
On your cover page, include your name, date, and the organization you are analyzing. The final product will be a paper that is 2 pages double-spaced, with 2-3 references, APA formatted. Do not count the text as one of your references, although you should list it if you quote from it.
Students: Be sure to read the criteria, by which your paper/project will be evaluated, before you write, and again after you write.
Evaluation Rubric for Indentifying Target Markets Assignment
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Excellent 100-90 points |
Very Good 89-80 points |
Average 79-70 points |
Needs Improvement <69 points |
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Content |
The topic addresses the assignment, is substantive, and well-formulated
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The topic is clear and addresses the assignment |
The topic is clearly stated but body is not well-formulated |
The topic is not well-formulated |
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Supporting Information |
Supporting information and detail are used effectively to support the topic
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Supporting information and details are explained sufficiently
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There is some supporting detail, not enough to support argument |
There is a lack of supporting information and detail |
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Organization |
The organization is particularly well-suited to the topic
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The organization is appropriate to the topic
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There is evidence of some organization, but is not consistent throughout the paper
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The organization selected does not fit the context, or is a poor selection given the context |
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Grammar |
The presentation exhibits skilled use of grammatical elements |
Presentation meets basic requirements of college-level writing |
There is some evidence of college-level writing but needs work |
Presentation is not appropriate to college-level |
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References |
Work displays skilled use of APA citation method |
Work includes references, but there are problems with APA method
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There are some references/citations but no clear citation methods |
Work displays no references |
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Preparation and Ongoing Development |
Paper demonstrates that there was thorough preparation. The paper was well-designed and executed
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Paper demonstrates that there was sufficient preparation for adequate delivery. Mechanics were sound
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There is some evidence of preparation but there are problems with mechanics |
Paper demonstrates a lack of preparation. Mechanics were poor. |
