Psychology Homework 2 PSYCH345

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Unit3-SocialPerception.pptx

Learning Objectives

Explain how people use nonverbal cues to understand others

Analyze how first impressions form quickly and persist

Explain how we determine why other people do what they do

Describe how culture influences our processes of social perception and attribution

Social Perception

Social Perception - the study of how we form impressions of and make inferences about other people

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Nonverbal Communication

How people communicate, intentionally or unintentionally, without words

Facial expressions

Tone of voice

Gestures

Body position

Movement

Use of touch

Gaze

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Nonverbal Communication

Encode

Express or emit nonverbal behavior

Examples: smiling, patting someone on the back

Decode

Interpret the meaning of nonverbal behavior

Example: deciding pat on the back was an expression of condescension, not kindness

Facial Expressions

Crown jewel of nonverbal communication: the facial expressions channel

Why?

Communicativeness of human face

Evolution and Facial Expressions

Nonverbal forms of communication is species, not culture, specific (Darwin)

Example: Susskind and colleagues (2008)

Studied facial expressions of fear and disgust

Found that muscle movements opposite each other

Fear: enhanced perception—facial and eye movements increase sensory input

Disgust: decreased perception—facial and eye movements decrease sensory input

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These photographs depict facial expressions of the six major emotions. Can you guess the emotion expressed on each face?

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Facial Expressions of Emotion

Are facial expressions of emotion universal?

Yes, for the six major emotional expressions

Anger, happiness, surprise, fear, disgust, and sadness

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Vocal Signals of Emotion

Sauter and colleagues (2010) examined if emotional sounds were recognized across cultures similar to facial expression

Same set of emotions was recognized in vocalizations

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Body as a Whole

The way people walk

Body movement during social interaction

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The Picture of Pride

The nonverbal expression of pride, involving facial expression, posture, and gesture, is encoded and decoded cross-culturally

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Rounded, Diagonal, and Angular Body Display

Aronoff and colleagues (1992) analyzed body and arm displays of classical ballet dancers

Angry and threatening characters had more diagonal and angular displays

Warm and welcoming characters were more rounded

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Culture and the Channels of Nonverbal Communication

Display rules

Dictate what kinds of emotional expressions people are supposed to show

Are culture-specific

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Examples of Display Rule Differences

Display of emotion

U.S.: men discouraged from emotional displays like crying, but women allowed

Japan: women discouraged from displaying uninhibited smile

Eye contact/gaze

U.S.: suspicious when people do not “look them in the eye”

Nigeria and Thailand: direct eye contact considered disrespectful

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Examples of Display Rule Differences

Personal space

U.S.: like bubble of personal space

Middle East, South America, Southern Europe: stand close to each other and touch frequently

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Emblems

Emblems

Nonverbal gestures that have well-understood definitions within a given culture

Usually have direct verbal translations, like the “OK” sign

Emblems are not universal!

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Fig Sign

Offensive gesture that is most commonly used to deny a request

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How Quickly Do First Impressions Form?

Form initial impressions based on facial appearance in less than 100 milliseconds!

Infer character from faces as young as 3 years old

How Quickly Do First Impressions Form?

Baby faces

Features that are reminiscent of those of small children

Tend to be perceived as having childlike traits—naive, warm, and submissive

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Thin-Slicing

Thin-slicing - Drawing meaningful conclusions about another person’s personality or skills based on an extremely brief sample of behavior

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Example of Thin Slicing

Participants rated 3 random 10-second video clips from 12 instructors’ lectures

Removed audio track (silent video)

Compared ratings of clips to end of the semester teaching evaluations from real students

Results: Accurately predicted highest-rated teachers

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The Lingering Influence of Initial Impressions

Primacy Effect

the tendency for facts, impressions, or items that are presented first to be better learned or remembered than the material presented later in the sequence

Primacy effect

Solomon Asch (1946)

One half of the participants saw this list of traits:

Intelligent, industrious, impulsive, critical, stubborn, envious

The other half of the participants saw this list:

Envious, stubborn, critical,

impulsive, industrious, intelligent

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The Lingering Influence of Initial Impressions

Belief Perseverance

The tendency to stick with an initial judgment even in the face of new information that should prompt us to reconsider

The Nature of the Attribution Process

Attribution theory (Heider, 1958)

The way in which people explain the causes of their own and other people’s behavior

When deciding about causes of behavior, we can make one of two attributions

Internal, dispositional attribution

External, situational attribution

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Types of Attribution

Internal attributions

Infer a person is behaving in a certain way because of something about the person (e.g., attitude, character, personality)

External attributions

Infer a person is behaving a certain way because of something about the situation

Assume most people would respond the same way in that situation

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Attributions in a Happy Marriage

Partner’s positive behaviors

Internal attributions

“She helped me because she’s such a generous person.”

Partner’s negative behaviors

External attributions

“She said something mean because she’s so stressed at work this week.”

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Attributions in a Distressed Marriage

Partner’s positive behaviors

External attributions

“She helped me because she wanted to impress our friends.”

Partner’s negative behaviors

Internal attributions

“She said something mean because she’s a totally self-centered person.”

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The Fundamental Attribution Error

Tend to make internal attributions for other people’s behavior and underestimate the role of situational factors

Why?

We are perceptually focused on people—they are who we notice

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Self-Serving Attributions (Self-Serving Bias)

Explanations for one’s successes that credit internal, dispositional factors, and explanations for one’s failures that blame external, situational factors

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Self-Serving Attributions

Why do we make self-serving attributions?

We want to maintain self-esteem.

We want other people to think well of us and to admire us.

We know more about the situational factors that affect our own behavior than we do about other people’s.

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Belief in a Just World

Belief in a just world

The assumption that people get what they deserve and deserve what they get

Type of defensive attribution

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Belief in a Just World

Advantage

Allows people to deal with feelings of vulnerability, mortality

Disadvantage

Blaming the victim

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The “Bias Blind Spot” (Pronin, Lin, & Ross, 2002)

People realize biases in attribution can occur

Believe other people more susceptible to attributional biases compared to self

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Culture and Social Perception

Analytic thinking style

focus on objects without considering surrounding context

associated with Western cultures

Holistic thinking style

focus on the overall context, relation between objects

associated with Eastern cultures

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Culture and Social Perception

Eastern and Western cultures

equally capable of using both styles

environment in which people live “primes” one style over the other

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Analytic vs. Holistic Thinking

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Analytic vs. Holistic Thinking

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The Effect of a Group’s Facial Expressions

What emotion do you think the central person (the one in the middle) is experiencing in each of these cartoons? Your answer might depend on whether you live in a Western or East Asian culture.

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Chinese cultural prime

situational attributions

American cultural prime

dispositional attributions

(Ying-Yi Hong et al., 2003)

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Culture and Other Attributional Biases

Self-serving bias

More prevalent in Western, individualistic cultures than Eastern collectivist cultures

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Athletes’ Differing Attributions

Sports competitors often make very different attributions for their outcomes based on whether they win or lose as well as on cross-cultural variability in attributional tendencies

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Athletes’ Differing Attributions

The following two quotes from gold medalists summarize the different ways in which culture influences how one explains one’s own behavior:

I think I just stayed focused. It was time to show the world what I could do. . . . I knew I could beat [her], deep down in my heart I believed it . . . the doubts kept creeping in . . . but I just said, “No, this is my night.” (Misty Hyman, American gold medalist in the women’s 200-m butterfly). (Markus et al., 2006, p. 103)

Here is the best coach in the world, the best manager in the world, and all of the people who support me—all these things were getting together and became a gold medal. So I think I didn’t get it alone, not only by myself (Naoko Takahashi, Japanese gold medalist in the women’s marathon). (Markus et al., 2006, p. 103)

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