Communicating with Blogs and Microblogs
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Unit2.docxCommunicating with Blogs and Microblogs
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· Due Jun 28 by 11:59pm
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· Points 100
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· Submitting a file upload
Blogs and microblogs (such as Twitter) have become increasingly important in the way companies interact with customers and the way people interact with each other. Blogs operated by businesses and organizations are called “corporate blogs.” All of us have seen how powerful blogs and microblogs can be.
Tools such as blogger.com (operated by Google) and WordPress (a free blog and website service) make it very easy for companies and individuals to create and operate blogs. In fact, many very successful companies were started as an individual’s blog.
Assignment Instructions
Respond to the following 4 points and questions in a Word document about Corporate Blogs and Microblogs. Use APA style where relevant to cite any resources used. Include a cover page and a References page. There is no set number of pages for your actual content, but 2 pages would be a good estimate.
Corporate Blogs
This assignment requires you to select a company blog. If you are not sure about the difference between a website and a blog, please read this article: What is a Blog and How is it Different from a Website? (Links to an external site.)
1. Using your favorite search engine, visit several web sites of companies relevant to your career path. Look for company sites that use a blog. Select the site that you believe has the best blog.
a. Identify the company.
b. Provide the URL for the company blog
2. Explain how this company uses the blog to communicate. Be sure you include the following information:
c. What is the primary purpose of the blog?
d. Does this company allow customers to post to the blog? In your opinion, why or why not?
3. Identify the most important element or feature of this blog.
Microblogs
4. If you have a Twitter account, then you have used microblogs. If you are new to Twitter, set up a Twitter account on one of your devices. Provide your Twitter ID. What one person and one company would you choose to follow? Why would you follow them?
NOTE: You can take down your Twitter account right after you complete this assignment if you want to.
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© 2017 ECPI
Rubric
Unit 2 Project Rubric
Unit 2 Project Rubric
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Criteria |
Ratings |
Pts |
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This criterion is linked to a Learning OutcomeCorporate Blogs • Provides one paragraph description of company selected. • Provides URL to company blog. • Explains how company uses blog to communicate. • Describes primary purpose. • Determines why customers can post or not. • Identifies best feature of blog. • Report approximately 2 pages in length. |
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65.0 pts |
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This criterion is linked to a Learning OutcomeMicroblogs • Selects one person and company to follow on Twitter. • Provides your Twitter ID. |
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20.0 pts |
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This criterion is linked to a Learning OutcomeAPA Style • Demonstrates proper use of APA style. • Any additional resources used are properly cited using APA. • Includes cover page. • Includes references page. |
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5.0 pts |
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This criterion is linked to a Learning OutcomeMechanics • Responses are written at a college level with proper sentence and paragraph structure, proper punctuation, spelling, and grammar. |
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10.0 pts |
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Total Points: 100.0 |
