Creating Persona and Task Requirement

· Designing for a Persona

One of the roles you identified while constructing your research plan was the restaurant customer or patron. When you identified this role, did you think about whether the patron would be likely to order only for themselves, or for a larger group? Might there be an event or occasion for some of the patrons to place their orders? What sorts of dietary restrictions or preferences would the ordering system need to address? Which customers may want to place their order in a different way when using this the online food ordering system, and would it make sense for the restaurant to provide this option? 

1. Start by making a list of at least five demographic groups who might be regular patrons of the restaurant for which you are building the online food ordering system. Examples of demographic groups can be found in the unit readings.

When you have completed your list of five demographic groups of patrons, choose just one of these groups to explore more deeply. Address all of the following for this chosen demographic group:

· Develop a persona for this group. Use the persona form you will be submitting as part of the unit assignment to develop your answer for this question. Provide some of your key insights about the group based on what you wrote there.

· Imagine the persona you have just described as they order a meal through an online food ordering system for your restaurant.

· What is the process they prefer to take?

· What do they want (or not want) to see?

· What decisions will they make as they order the meal?

· Discuss the kinds of design strategies you will need to employ in building an online food ordering system that meets this persona's needs and expectations. Be sure to mention key considerations such as information display, attention, memory and behavioral patterns,

Part 2

· Creating Personas and Task Requirements

Assignment Overview

Now that you have explored some of the major research strategies available to you, it is time to apply them to one of the patron demographic groups that you identified in this unit's discussion. In this assignment, you will conduct the next step in the UX design process: creating personas and conducting task flow analysis. Personas and task flow analysis provide a method for analyzing user research to help the designer better understand the user from the user's perspective, not from the designer's perspective.

Assignment Preparation

Before you begin the assignment:

· Review the course project information to make sure you are focusing on the required project scenario.

Assignment Instructions

Continue to consider the persona that you developed for the unit discussion. You will write about this persona in this assignment, and you will determine best design strategies to suit their expectations. As you do so, keep in mind that you will ultimately be building your interface for more than one patron demographic group. Although you do not need to submit them, you will want to continue building personas for other groups.

Part A: Develop the Persona

Develop a persona representing one of the core demographic groups for your interface. For the persona you have chosen, and using your own blank Word document, complete the items listed on The Persona Core Poster form (given in the resources). Feel free to add example photos, quotes, and other realistic factors that you have observed or can reasonably be derived from your experiences. Make sure your persona meets the guidelines for good personas as described in the unit studies.

Part B: Build a Task Flow

Complete the following:

· Create a task flow for your persona going through a typical restaurant experience. Consider the restaurant experience from their perspective. First, create the task flow for ordering at a restaurant in the traditional way—without using an online food ordering system. Next, create a task flow that describes the steps the persona will take from entering the restaurant through ordering and paying for a meal to leaving with a full stomach. Use the first page of the Task Analysis Template (given in the resources).

· Modify the task flow to reduce steps and maximize system capabilities. After you have documented the task flow for the customer persona you selected that describes visiting a restaurant, ordering food, and paying for it in the traditional way, use the second page of the Task Analysis Template to complete a task flow that would describe your persona using the online ordering system to achieve the same objectives. Can you reduce the steps? Can you minimize the activity that must be performed by the user and maximize the system capabilities? You may wish to use some of the techniques described in the unit readings to streamline the task flow. In your final task analysis, clearly indicate what the user must do and what the system must facilitate to help the user meet their goal.

· Adapt this task flow to the needs of a persona from a different patron demographic group. Reflect on the task flow you developed for your persona using the online ordering system as compared to the other customer persona you developed.

· Would the exact same task flow apply to the other customer persona, or would they be different?

· Would some parts be the same and some very different? Explain.

Part C: Design Strategies

Assess the implications of human factors on your users' experience with this interface. Consider your customer personas restaurant experience from the perspective of information display and reading, as well as attention, memory, and behavioral patterns.

· What are the implications of these human factors for the design of your user interface?

· What design strategies do you need to employ in the creation of your user interface design for the restaurant's online food ordering system, based on these implications?

Note the design strategies related to these four categories that are most useful to the creation of the restaurant user experience, given your customer persona and the restaurant context. Specifically, address information display and reading, and attention span in your restaurant's physical environment, as well as memory and behavioral patterns. Plan how you will incorporate these design strategies in your design project. You may want to copy and paste this section into your design journal so that you have them readily available for the upcoming units.

When complete, compile all three parts in a single Microsoft Word document and submit it as an attachment in the assignment area.

Submission Requirements

Your assignment should meet the following requirements:

· Written communication. Communicate effectively. While content is the most important aspect of your assignment submission, organization, readability, grammar, and spelling are also important.

· APA format: Resources and citations should follow current APA guidelines.

· Document type: Submit the assignment as a Microsoft Word document.

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