Business Ethics And Sustainability
20134 Intro.ppt
MGMT20134
An introduction to Business Ethics and Sustainability.
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Welcome to Business Ethics
This is a 6 credit postgraduate unit available as an elective, offered by the School of Business and Law, to students undertaking postgraduate courses at CQU.
This unit is designed to introduce you to concepts related to ethics, morality, corporate accountability and sustainability.
It requires you to reflect on your own practice, believes and values and understand how they have developed, how they have informed your practice and whether they are defendable.
This unit has the following learning objectives:
This unit examines the interrelated topics of personal and business ethics and business sustainability.
It critically reviews the socio-cultural environment in which business operates and how this can change dramatically between countries and cities.
Ethical frameworks for managerial decision-making are critiqued with reference to various stakeholder groups and you will examine the debates surrounding sustainable development as they impact on organisations in their local and global contexts.
The interactions between personal ethics and how ethics is managed within an organisation are also considered.
Technological, societal and cultural sources of ethical challenges are reviewed and cases will be discussed outlining how various organisations might respond to these challenges.
Unit Learning Outcomes
On successful completion of this course, you will be able to:
- investigate the interconnections between business ethics, sustainability and globalisation; and evaluate the differences between ethics, legal requirements and cultural factors in a business setting;
- explain the various aspects of business sustainability and how these impact upon business strategy;
- critique the major ethical theories and frameworks and be able to compare these in a contemporary business setting;
- discuss the management of business ethics within an organisation and explore the role of tools such as Codes of Conduct, Risk Management frameworks and gift policies in assisting such management; and
- demonstrate commonly accepted professional ethical standards in the work place and in your behaviour toward others.
Texts and Journals
Ferrell,O.C., Fraedrich, J., and Ferrell, L. (2015), Business ethics: Ethical decision making and cases, Cengage, Stamford. ( A newer edition is now available)
Other texts which can be sourced at most libraries include:
MacDonald, G. (2015). Business ethics: A contemporary approach, Cambridge University Press, Port Melbourne.
Donaldson, T., Werhane, P. and Van Zant, J.D. (2008). Ethical issues in business: A philosophical approach, Pearson, Upper Saddle River.
De George, R.T.(2010). Business ethics, 7th edn, Prentice Hall, New York.
Trevino, L.K., and Nelson, K. (2013). Managing business ethics: Straight talk about how to do it right, 6th edn, Wiley and Sons, New York.
Velasquez, M. (2013). Business ethics: Concepts and cases, Pearson, Upper Saddle River.
Academic Journals
The Journal of Business Ethics
The Asian Journal of Business Ethics
Business Ethics Quarterly
The Journal of CSR and Sustainability
Academic Staff
- Course Coordinator & Facilitator Melbourne: Associate Professor Michael Segon
- Facilitator Melbourne: Dr Adriana Koulouris
- Course Facilitator Sydney: Dr Grace Phan-Athiroj
- Course Facilitator Brisbane: Sandra Figueira
2018 Schedule Term 2
- Topic 1 An Introduction to Business Ethics, Professional Duty and Key Issues in Business Ethics
- Topic 2: Morality and Moral Reasoning
- Topic 3 Values, Culture and Relativism
- Topic 4 International Perspectives in Ethics
- Topic 5 Ethical Theories and Perspectives I
Vacation week begining 13th August
- Topic 6 Ethical Theories and Perspectives II
- Topic 7 Ethical Leadership
- Topic 8 The Corporation, Law and Moral Accountability
- Topic 9 Sustainable Organisations: Developing Ethical Cultures
- Topic 10 Sustainable Organisations: Corporate Social Responsibility
- Topic 11Sustainability
- Week 12 Presentations
Assessment Tasks
There are three (3) Assessment tasks
- Individual Essay: 40%
Due: Week 6 Friday (24 Aug 2018) 11:59 pm AEST
- Individual reflection: 30%
Week 12 Friday (5 Oct 2018) 11:59 pm AEST
- Group Presentation & Executive Summary: 30%
Week 12 Friday (5 Oct 2018) 11:59 pm AEST
This assessment task is designed to assist students to examine a range of ethical issues and to apply ethical theories as means of arriving at a justifiable decision.
Students will have the opportunity to examine international business ethics issues, specifically related to corruption, bribery and practice using ethical concepts and theories.
A detailed rubric and an audio file are available on the Moodle site that provides further details regarding this assessment
- Due Date: Week 6 Friday (Week 6 Friday (24-Aug-2018) (Submit assignments through Moodle site).
- The assignment must also be submitted through Turnitin and must have less than a 10% similarity score
- Late assignments are penalised at 5% per day after the cut off time
- This Marks awarded for referencing, research and presentation standard
- A minimum of 16 quality references is expected.
Assessment Tasks- Individual
Assessment Criteria
- Defining key terms and concepts related to ethics, morality, personhood and moral accountability
- Advancing a resolution to the ethical dilemmas using ethical theories and concepts with examples to illustrate
- Demonstrating a breadth and quality of research by using a minimum of 12-16 academic sources
- Correctly using of the APA in text referencing system to correctly citing academic sources.
These are the minimum requirements. Students should note that satisfactorily meeting the minimum requirements will typically result in the minimum pass grade being awarded.
Assessment Tasks- Individual
Assessment: Reflection and Self Analysis
The key aspect of reflection is a critical evaluation of the self.
Students will undertake a number of in-class cases during the semester and must use two (2) of the nominated cases as the basis for their self analysis, signed by the unit facilitator to verify they have been completed in class. The unit coordinator and or facilitator will then nominate which ones are to be used as part of the assessment.
- Students will also complete at least 3 ethical diagnostic tools in class and must attach the results sheet as an appendix, signed by the unit facilitator to verify they have been completed.
- Students are to use the findings of these tools to analyse how and why they made their decision(s) the assumptions made and approaches used, and whether their positions changed over time and why.
- Students should also include a brief statement about how the content of the unit has given them greater insights into ethical practice as a future manager and leader.
- A detailed rubric and audio file are available on the Moodle site that provides further details for this assessment task.
- Refer to the unit Moodle site for further details.
Assessment: Reflection and Self Analysis
Assessment Criteria
Students are required to:
- Two cases nominated by the unit coordinator or class facilitator, completed in class (signed and or verified by the lecturer)
- A minimum of 3 diagnostic tools (results page signed by facilitator attached as appendices)
- Discuss the decisions and analyse these referring to the diagnostic results and ethical theories and concepts.
- Utilisation key ethical, csr and sustainability concepts and terms to describe and analyse their own positions or belief
- These are the minimum requirements. Students should note that satisfactorily meeting the minimum requirements will typically result in the minimum pass grade being awarded.
All students will be allocated to a group by the facilitator and or unit co-ordinator.
These groups will be non-negotiable.
Students will undertake analysis of an organisation examining either its internal approach to the development of ethical culture or its external engagement through corporate social responsibility or specific ethical practices of executive leadership.
The specific task will be determined by the facilitator and unit coordinator in consultation with each group.
Each group will present as a group of consultants, such as KPMG, Ernst and Young etc., and assume that they have been hired by the organisation to conduct the analysis and present to the CEO and or Board of Directors.
Each group will be afforded 15-20 minutes to present and must provide a copy of the Powerpoint slides to the facilitator PRIOR to the Presentation. Each group is also required to submit an Executive Report of approximately 1000 words with a detailed reference list.
This presentation will occur in week 12 of term during the class.
Assessment: Group Presentation & Exec Summary
Assessment Criteria
- Students are to demonstrate knowledge of the subject matter, and effective presentation skills by:
- Providing a concise and structured presentation with introduction, main presentation and conclusion.
- Effectively using audio visuals and verbal communication delivered within the time allocation (15 mins per group)
- Using of key ethical, csr and or sustainability models, concepts and theories as an analytical frame.
- Identifying of company strengths and weaknesses against the analytical frame.
- Providing a clear set of recommendations supported by literature (if and when appropriate)
- Demonstrating a commitment to professional business presentation standard.
- Ensuring all group members to make a balanced contribution in the presentation.
- Providing copy of the presentation (powerpoints) MUST be provided to the unit facilitator prior to the presentation.
Assessment: Group Presentation and Exec Summary
Assessment Criteria:
Students are to demonstrate knowledge of the subject matter, and effective written skills by:
- Providing a concise overview of the content of the presentation of approximately 1000 words
- Using of key ethical, csr and or sustainability models, concepts and theories as an analytical frame
- Identifying of company strengths and weaknesses against the analytical frame
- Providing a clear set of recommendations supported by literature (if and when appropriate)
- Using a minimum of 12-16 quality references made up of recommended texts and academic journal articles so as to demonstrate breadth and quality of research
- The use of the APA in text referencing system to correctly cite academic sources
- Ensuring a list of references used in the presentation is attached to the executive report.
Assessment: Group Presentation and Exec Summary
- The teaching approach used for this unit will be based on adult learning techniques.
- Some facilitator presentation of theory will occur in each session however the primary method will be the use of “Socratic dialogue”
- Students are expected to read the unit notes and the chapter references prior to coming to class
- Students are expected to actively engage in class discussions, case studies and presentations.
- It is an Australian Government requirement that International students must attend a minimum of 80% of scheduled classes
- Please not hat attendance registers will be taken and records kept
- Anti-discrimination legislation prohibits discrimination based on race, culture etc., thus ALL students are expected to attend a minimum of 80% of classes
Teaching Method & Participation
These are the minimum requirements. Students should note that satisfactorily meeting the minimum requirements will typically result in the minimum pass grade being awarded.
As Masters students you are required to engage in research as per the Australia Quality Framework (AQF) guidelines. Two specific requirements need to be considered.
- 1. Students need to demonstrate “a body of knowledge that includes the understanding of recent developments in a discipline and/or area of professional practice, and
- 2. Students must demonstrate "knowledge of research principles and methods applicable to a field of work and/or learning”.
Each Masters unit has a number of required weekly readings in terms of academic texts, journals and business publications that represent the appropriate body of knowledge and recent developments referred to by the AQF. In order to demonstrate the ability to engage in appropriate research, students should read and utilise these texts and journals and publications. As Masters students you are expected to research beyond this minimum standard through additional texts, journals and studies to demonstrate an ability to engage in independent research.
Your attention is drawn to the University’s stated position on plagiarism. THE WORK OF OTHERS, WHICH IS INCLUDED IN THE ASSIGNMENT MUST BE ATTRIBUTED TO ITS SOURCE using the APA in text referencing system (a full list of references must be submitted as part of the assessment).
Research and Presentation
20134 Topic 1.ppt
MGMT20134
Business Ethics and Sustainability
Topic 1: Introduction, Professionalism and Key Issues
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Learning objectives:
- To define the concepts of ethics and morality
- To be able to distinguish the three dimensions of ethics so as to describe, analyse and understand individual and collective (cross cultural) behaviour
- Understand the relationship between ethics, morality and values
- To recognise the conditions under which individuals and organisations would be held morally accountable for their actions
- To understand the concept of a profession, the characteristics of professionalism and whether management and leadership can be considered as a profession.
- To recognise the key ethical issues that affect the professions and business.
Introduction
- This course provides important knowledge and skills that assist managers and leaders in almost every facet of their work.
- Orme and Ashton (2003) argue that ethics is a foundation competency and that individuals cannot be expected to follow ethical rules unless they actually understand them.
- The objective of studying ethics in a business context is to enhance the quality of business decision-making.
- By including ethical concepts as “filters” managers and leaders can identify the degree of risk associated with a particular strategy for both the organisation and themselves
Why should we be concerned about ethics, CSR and sustainability?
- Every decision make or action we undertake has ethical implications.
- We have the potential to generate good outcomes through our decisions, but we can also cause harm to our company, colleagues to stakeholders and to ourselves.
- We can also make decisions in an unethical way. We should not assume that if its legal, its ethical.
- Without an examination of morality and various dimensions of ethics we cannot have an informed discussion regarding when an individual should be held accountable for their actions, whether they have duties as professionals, whether an organisation can be held accountable for its actions and why we should be concerned with doing good as well as being profitable or delivering high quality services.
Key terms defined
- According to Preston (1996, p 16) ethics is concerned with what is right, fair, just or good; about what we ought to do, not just what is the case or what is most acceptable or expedient.
- Ferrell Fraedrich and Ferrell (2015) describe it as the study of the general nature of morals and of specific moral choices; moral philosophy; the study of rules or standards governing conduct of the members of a profession.
- DeGeorge (2010) suggests that ethics is concerned with the goods worth seeking in life, and with the rules that ought to govern human behaviour and social interaction.
- MacDonald (2015) describes business ethics as consisting of rules, standards, codes or principles that provide guidelines for morally right behaviour in specific business situations.
Business Ethics
Ferrell, Fraedrich and Ferrell (2015, p 5) define Business Ethics as “organisational principles, values and norms that may originate from individuals, organisational statement or from the legal system that primarily guide individual and group behaviour in business
Ethics has everything to do with management. Managers who fail to provide proper leadership and to institute systems that facilitate ethical conduct share responsibility with those who conceive, execute, and knowingly benefit from corporate misdeeds (Paine 2000).
Allison (1998) has argued that ethics is fundamental to business conduct. He contends that a moral relationship lies at the basis of agreements and contracts between two people or two organisations, and that unless there is a basis of trust, business cannot proceed.
Solomon (2005) suggests that the values of business life and the values of the rest of life and society are rarely far apart; after all, people in business are people with private lives and a sense of community.
Organisations clearly exist in society and must abide by the minimum moral code of that society with law defined as the minimum moral standard of society (Buchholz, 1989).
Ethics and the concept of “Ought”
The concept of “ought” is critical in an understanding of ethics because the study of ethics is multifaceted including the study of morality, the legitimacy of moral claims and basis of justification of decisions.
(Buchholz, 1989, Donaldson, 1989, Solomon, 2005, DeGeorge, 2010)
Approaches to Ethics
We can approach the study of ethics from three different perspectives- what is important to recognise is that we need to be objective and seek to describe and understand an ethical position before making a judgement about it.
Descriptive Ethics- studying and describing the morality of people in a culture
Normative Ethics- explaining and justifying a coherent moral system- typically the set of principles or rules that or basic moral values found in a society.
Metaethics (Analytical ethics)- the study of normative ethics and is often referred to as analytical ethics because it seeks to analyse the meaning of morality
(Buchholz, 1989, Donaldson, 1989, Preston, 1996,Solomon, 2005, DeGeorge, 2010)
Morality Defined
It is important to understand what we mean by morality and the fact that other individuals, groups and cultures may have different interpretations of morality.
- Velasquez (2006) defines morality, as the standards that an individual or a group has about what is right and wrong or good and evil.
- Buchholz (1989) defines morality simply as the difference between right and wrong.
- Ferrell, Fraedrich and Ferrell (2015) describe morals as a person’s personal philosophy about what is right and wrong.
Moral standards can be described as the norms about the kind of actions believed to be right and wrong and the values placed on the objects that are considered to be morally good or morally bad.
Morality and the Law.
- Buchholz (1989) suggests that law is the minimum moral standard of a society. In other words it is the formal (written) basic standard of behaviour expected of individuals in a society.
- De George highlights that morality and law share concerns over issues of societal importance and have certain principles, obligations and criteria of evidence in common.
- “Law is the public’s agency for translating morality into explicit social guidelines and practices an stipulating punishment for offences (2010 p.4).
Subjective and Objective Morality?
We need to acknowledge that our view of what is right and wrong differs from the views of others and potentially what is actually wright and wrong. These potential differences raise the issue of subjective and objective morality- the distinction between what one believes to be right and wrong, and what is actually right and wrong.
- An action is subjectively right if the person believes the action to is moral.
- The action is objectively right if the action is in conformity with the moral law
(Buchholz, 1989)
Ethics Morality and Values.
The concepts of ethics and morality are inextricably linked. Similarly we cannot conduct a discussion about ethics and morality without addressing the concept of values.
- Ferrell, Fraedrich and Ferrell (2015) state that values are enduring beliefs and ideals that are socially enforced. McDonald (2015) describes them as deeply held beliefs as to what is important and highly valued
- They might refer to a set of principles by which we make judgements or a set of beliefs such as Confucianism and Buddhism, or religions such as Judaism, Christianity, Islam and Hinduism.
- We should also note that most societies have some form of basic values that underpin their ethics
Moral Responsibility.
Holding an individual accountable for their actions is the basic concept of moral responsibility.
French (in White 1998) suggests that people are considered to be rational entities that can be held responsible and accountable for their actions.
Actions committed knowingly and freely are considered moral in nature and can therefore attract either praise or blame (Buchholz, 1989).
Corporate Social Responsibility
- Can or should a business or organisation be held morality responsible for it’s actions?
- Do organisations as separate legal entities have duties to society beyond economic ones?
- These questions essentially summarize the debate about Corporate Social Responsibility or CSR.
- One of the most noted scholars in the business ethics field, Prakash Sethi (1975) describes it as raising the behaviour of organisations to a level that is consistent with the prevailing social norms, values, and expectations of its performance.
- Ferrell, Fraedrich and Ferrell (2015) describe CSR as an organisation’s obligation to maximize its positive impact and minimize its negative impact on society.
- McAlister et al. (2005, p 4) define social responsibility as “the adoption by a business of a strategic focus for fulfilling the economic, legal, ethical and philanthropic responsibilities expected of it by its stakeholders”.
Corporate Social Responsibility
- The terms CSR and business ethics are often used interchangeably, although as we will see they are different but related concepts.
- Whilst we have defined CSR, it nevertheless has many different interpretations and variations.
- Ferns, Emelianova and Prakash Sethi (2008) as well as Jones, Bowd, and Tench, (2009) note that CSR terms include: corporate philanthropy, corporate citizenship, business ethics, stakeholder theory, community involvement, corporate responsibility, socially responsible investment, sustainability, triple-bottom line, corporate accountability and corporate social performance.
Sustainability
Sustainability, like CSR, is a term that has come to mean different things to different people.
For many it’s a concept that is related to the natural environment and it conjures up issues such as climate change, recycling, and biodiversity. However as McDonald (2015) states, whilst initially referring to environmental issues, the idea of sustainability has broadened and now incorporates activities that:
- Extend the longevity of organisations, i.e. business or economic sustainability
- Sustain and renew the biosphere and protect all living species
- Enhance society’s ability to maintain itself and solve its major problems
- Maintain appropriate levels of welfare for present and future generations.
Leadership, Management and Professions
Most managers and leaders refer to themselves as professionals and claim to act professionally.
- But what do we mean by the terms “Profession” and “Professional” and what do we lay claim to when we tell others that we are a professional?
- DeGeorge (1999), May (1989) and Koehn (1994) all note the confusion that exists regarding the terms of profession and professional and how these are its differentiated from a trade, skilled occupation, craft or a career.
- Most people who have an occupation and earn a salary typically refer to themselves as professionals. However, the concept is far more substantive than simply being paid for a task.
- We need to distinguish between a true profession, acting professionally, an occupation and a career.
Professions, Occupation and Careers
An occupation any job or function that is performed by individuals that constitute a set of skills or abilities. It maybe paid or voluntary.
A (true) profession an occupation that requires substantial knowledge and skills, a controlling body, a licence to operate/practice and specific codes or standards
Acting professionally behaving in a manner consistent with the expectations of a profession
A career a series of jobs which that allows the use of skills and abilities, over a long period of time
Origins of Professions
The origin of the word profession comes from the verb “to profess” and was linked to religious orders where one professed a faith or belief.
In medieval times, Guilds were associations that represented the skilled crafts such as the arts, music, alchemists and “stone masons and those that built safe civil constructions- “the ingenious ones” i.e. engineers.
A feature of these people were that their skills and abilities required a long apprenticeship- not everyone could do what they did- play an instrument, paint a portrait or build bridges and civil constructions that were sturdy and safe.
The guilds were the associations that established the standards and the means by which people became masters and controlled entry to the practice.
These guilds were the forerunners of today’s modern concept of a profession.
Characteristics of Professions
Watkins (1999) puts forward a view that the professions can be differentiated from other groups (occupations) in society because of specific characteristics of its members.
These characteristics include:
- the possession of specialized skills,
- the attainment of expert knowledge, usually based on mastery acquired through intellectual and practical training, and
- the existence of professional body or association that is charged with the maintenance of the profession including ensuring that members abide by appropriate standards.
Characteristics of Professions
Khurana, Nohria and Penrice (2005) suggest four criteria for calling an occupation a bona fide profession including:
- a common body of knowledge resting on a well-developed, widely accepted theoretical base;
- a system for certifying that individuals possess such knowledge before being licensed or otherwise allowed to practice;
- a commitment to use specialized knowledge for the public good, and a renunciation of the goal of profit-maximization, in return for professional autonomy and monopoly power; and
- a code of ethics, with provisions for monitoring individual compliance with the code and a system of sanctions for enforcing it.
- Examples of true professions are typically medicine and law.
Is Management a Profession?
- Management has many of the characteristics of a true profession including university qualifications, a variety of associations such as the Australian Institute of Management, The Indian Institute of Management, The Singapore Institute of Management and many others worldwide.
- These associations typically have codes of ethics and practice that members are requested to follow.
- However, one does not need a degree to occupy a management or leadership position. Nor is there an accrediting body that licences individuals to practice management.
- Like many other occupations, management is really a quasi-profession which seeks to “professonalise” itself by focusing on increasing expert knowledge, sharing that knowledge and asking those to claim to be professional managers and leaders to abide by a code of conduct.
What is an Ethical Issue?
- An ethical issue can be seen as a problem, situation, or opportunity, which has several possible options, and where each must be evaluated as right or wrong, ethical or unethical.
- Aguilar states, “Managers who are sensitive to the ethical content of business decisions and operational activities, who agree to behave ethically, and who hold compatible views on how to analyse ethical situations still must confront the inherently perplexing nature of many ethical problems” (1994, p33).
Three Key Values
Ferrell, Fraedrich and Ferrell (2015) provide a simple approach of identifying three key values that enable decision makers to evaluate activities that might have significant ethical dimensions:
- Integrity
- Honesty
- Fairness
Four Levels of Business Ethics
MacDonald (2015) provides a different approach to understanding ethical issue. Rather than using concepts of principles and values as suggested by Farrell, Fraedrich and Farrell above, she used a contextual approach:
- Personal Level- each person must engage in ethical decision making as we wrestle with various options and possible outcomes that are associated with business decisions- ultimately we still must make the decision.
- Organisational level- as agents of a firm, we make decisions on behalf of or in the interests of the organisation rather than self-interest. -If a manager makes the decision for organisation- who is held responsible- the organisation as a legal person or the manager or both?
- National Level- at this level ethics relates to the expectations a society collectively holds about the behaviour of its citizens, organisation and the practices deemed acceptable. MacDonald suggests that bribery and corruption can be considered as national level issues
- International Level- in many ways this level seeks to address how the national level issues interact on a global stage- concepts such as globalisation, ecological and sustainability and economic aspects such as fair trade, tax inconsistencies, free trade agreements can be seen as ethical because they all have the potential to generate benefits and harms for few, some or all.
Industries, Sectors and Professions
- There are many different ways of categorising and describing ethical issues.
- MacDonald (2015) notes some issues can be specific to industries such as the banking and finance, retail or hospitality industries.
- Some may be specific to the private sector more so than the public and not for profits. Another way is to look at issues as they pertain to the “professions” such as Doctors and Nurses, Lawyers, Accountants and Marketers etc.,
Industries, Sectors & Professions
Farrell Fraedrich and Farrell (2015) simply describe a range of ethical issues that could apply to sectors, industries and professionals:
- Misuse of company time and resources
- Abusive or intimidating behaviour
- Lying
- Conflicts of interest
- Bribery (and Corruption)
- Corporate intelligence
- Discrimination sexual harassment
- Fraud
- Insider trading
- Intellectual property rights
- Privacy Issues
Conflict of Interest
Differentiating private versus organizational interests is problematic due to the fact that establishing ethical relationships is in part linked to reciprocity- the concept of doing something for another person with the expectation that the favour will be returned.
Reciprocity is the basis of developing a trusting relationship with another person.
Different cultures have slightly different ways of facilitating reciprocity-
- A conflict of interest is a situation where an individual advances their own personal interest at the expense of the organization.
- It can also be were a person’s existing relationships with stakeholders result in decision making being potentially compromised.
Conflict of Interest
Conflict and Agency
- Agency describes the relationship between owners of a business and those who are delegated the tasks of running the business, making the product or service and bringing it to the market.
- The expectation is that the “agent” will act in the interests of the organization and thus the owners and will not their personal interest.
Real v Perceived Conflict of Interest
A real conflict of interest is when a manager or leader’s ability to act in the interests of the organisation is compromised and they make a decision which clearly is to their own benefit at the expense of the organization.
A perceived conflict of interest occurs when stakeholders and others believe that a manager or leader’s ability to act in the interests of the organisation is compromised.
It does not necessarily mean that it is, but people believe it to be the case.
Inappropriate behaviour in the workplace
- Farrell, Fraedrich and Farrell (2015) identify a range of interpersonal behaviours that related to how people interact and related to each other that are clearly ethical issues and in some cases illegal behaviour.
- In recent years discrimination, sexual harassment and bullying in the workplace have been gaining greater attention, particularly in the Australian context.
Ethical Issues in HR
McDonald (2015) identifies a number of ethical issues which occur within the HR discipline including:
- Issues relating to the rights and duties of employees with those of managers
- Discrimination
- Ethical issues during recruitment and selection, compensation, engaging in the work environment, safety and health and separation from an organisation
- The characteristics of a ‘just’ work environment
- Rights of employees – the right to:
- a safe working environment
- fair compensation
- information
- consultation and to express one’s view
- fair treatment
- confidentiality and privacy
- equity and fairness.
- Respect – ensure that:
- all employees in an organisation demonstrate consideration, esteem and deference
- staff are not subject to inequitable treatment or discrimination.
Ethical Issues in HR
- Duties – of both the employees and the managers:
- occupational health and wellbeing
- expectation of honesty and integrity by all parties.
- Due process – ensuring adherence to appropriate procedures and processes.
- Justice – ensuring equity and fairness in the workplace.
- Environmental awareness – the pursuit of sustainability in human resource practices.
- Confidentiality – upholding the confidence of information and processes to protect privacy.
Ethical Issues in HR
Ethical Issues in recruitment, selection and promotion
- Deceptive applicant information –
providing false or deceptive information. - Soliciting unwarranted information –
information sought from an applicant must be related to valid criteria that clearly relate to the job in question.
- Discrimination occurs when preferential treatment is bestowed on employees on grounds other than their qualifications or job performance (Crane & Matten 2010).
- Glass ceiling
When an otherwise qualified person reaches an invisible barrier that prevents promotion or salary increases, they are said to have reached a glass ceiling. - (McDonald, 2015)
Ethical Issues in HR
Ethical Issues in the workplace
Sexual harassment is where unwelcome sexual advances are made (either verbally or physically).
Workplace bullying has been defined by Victoria Legal Aid as persistent, unwelcome behaviour, mostly using unwarranted or invalid criticism, finding fault, exclusion or isolation. Bullying is a significant health and safety issue, for which employers
are being held responsible.
Violence in the workplace
- (McDonald, 2015)
Ethical Issues in HR
Organisations that engage in ethical marketing behaviour, such as The Body Shop, engender trust and loyalty, where as organisations that exhibit unethical behaviour erode the confidence of consumers and key stakeholders and can ultimately threaten their own viability through the imposition of greater control or through loss of profitability.
Key Ethical Issues in Marketing
- Honesty – ensuring accurate representation of the product or service.
- Accepting responsibility – actions as: serving the needs of customers, avoiding coercion, acknowledging obligations to stakeholders.
- Confidentiality – protect the private information of customers, employees and partners.
- Transparency – promoting a spirit of openness in marketing operations.
- Equity and fairness – justly balancing the needs of the buyer with the interests of the seller.
- (McDonald, 2015)
Ethical Issues in Marketing
Promotional activity has the tricky task of encouraging consumers to buy but without deceiving or manipulating them. The main criticisms of promotion and the many forms of marketing communication are that it is inherently untruthful, deceptive, unfair, manipulative and offensive (Eagle 2009).
- Misrepresentation
Misleading, fraudulent or untrue advertising. - Offensive advertising
Can relate to both the content of the advertisement, that is, overtly sexual, demeaning to women, promoting stereotypes, being disrespectful etc., and also to the products themselves, for example, alcohol, tobacco,
pharmaceuticals and adult products. - Stereotyping
Gender and racial stereotyping: - Deceptive advertising using social media
False testimonials and fake tweets refer to content generated by the company itself or by someone paid by the company
Ethical Issues in Marketing
- Public relations
The role and reputation of the public relations profession is to ensure that a favourable image between the organisation and its ‘public’/stakeholders is maintained, while balancing the company’s integrity and gaining the public’s trust. - Sponsorship
Is a powerful promotional tool, but organisations can come unstuck if the personality to whom they attach their brand acts unethically and is perceived unfavourably by the general public. For example companies that used Lance Armstrong to promote their sporting products - (McDonald, 2015)
Ethical Issues in Marketing
Other ethical issues in marketing:
- Distribution of products and service
- Data collection and research
- Privacy of customer information
- Targeting disadvantages groups
- Cause related marketing
Ethical Issues in Marketing
- McDonald (2015) notes that there are many ethical issues in the accounting and finance industry.
- She highlights misrepresentation and inaccurate financial reporting, accounting fraud, insider trading, conflict of interest, tax avoidance and tax evasion, money laundering and investment scams as amongst the most significant.
- Misrepresentation and inaccurate financial reporting includes false expenses, over/under valuation of assets and liabilities, inflated profits or hiding losses etc.
- Accounting fraud occurs when an employee steals cash, assets or other resources from a firm. According to KPMG (2015) the average fraud in Australia and New Zealand is valued at over $3million and only 30% of frauds are reported.
- Insider Trading occurs when individuals take advantage of access to information before it enters the marketplace, e.g. buying or selling shares due to information not available t the public
Ethical Issues in Finance & Accounting
Tax minimisation – when corporate structures, processes and practices are legitimately organised to reduce the amount of tax paid.
Tax avoidance – is an arrangement which complies with the letter of the law but is possibly not within the spirit of the law. Accounting techniques for tax avoidance include:
- Transfer pricing – allows companies to shift money between certain tax jurisdictions to avoid paying tax twice on the same amount.
- Offshore billing – the parent company charges Australian consumers for services from its offshore tax haven subsidiary and the money goes directly to the tax haven.
- Thin capitalisation – the parent company lends money to its Australian subsidiary via an offshore finance arm based in a low tax jurisdiction.
- Intangible assets – the parent company in the tax haven owns intangible assets such as Intellectual Property and licenses the use of that property to the Australian operation which pays significant sums to the tax haven based subsidiary, thereby stripping out taxable revenue from the Australian company and placing that revenue in the low tax location.
Tax evasion – where unlawful actions are taken to avoid tax.
(McDonald, 2015)
Ethical Issues in Finance & Accounting
Transparency International (2009) describes money laundering as the process of concealing the origin, ownership, or destination of illegally or dishonestly claimed money by hiding it within legitimate economic activities.
Investment scams are also referred to as Ponzi schemes and in effect use the monies of new investors to pay “returns” to those who joined earlier. The most well know recent scheme was perpetrated by Bernie Madoff in the US whose victims lost an aggregate of US$20 billion.
Ethical Issues in Finance & Accounting
MGMT20134 Week 1.docx
MGMT20134 Business Ethics and Sustainability
Table of Contents Introduction 2 Learning objectives 2 Overview 3 What is Ethics? 3 Descriptive Ethics 4 Normative Ethics 4 Metaethics (Analytical ethics) 4 Morality 5 Moral Responsibility 6 Morality and Law 6 Ethics, Morality and Values 7 Leadership and Management as a Profession 8 Guided Readings 9 Journal Readings 10
Introduction
Following the Global Financial Crisis at the end of the 2000s, many people openly questioned the lack of ethical standards within the business community, particularly the financial sector. Some went so far as to blame leaders and managers with MBA qualifications, highlighting that ethical practice is considered a duty of professionals and that many had failed their obligations to society.
Unfortunately, research has clearly shown that the majority of business schools, in Australia and worldwide, do not specifically address the ethical aspects of being a manager, leader or an employee in sufficient depth. Consequentially many managers and leaders do not understand or simply ignore the ethical implications of decisions exposing both themselves and their organisations to significant financial and reputational risk.
There is an even more worrying view that the activity of business is amoral in nature as it only deals with economic transactions resulting from the exchange of goods and services. This perspective view can be dismissed based one important aspect of assigning moral responsibility-causality. We hold that a person and an organisation should be held morally responsible when they undertake actions freely and knowingly, and when we can establish a relationship between their actions and the resulting consequences. Clearly when we make decisions as leaders and managers we take into account matters of cost, benefit, implications to market share and to company reputation. So too should we be taking our ethical duties and responsibilities seriously as virtually all decision contexts have direct ethical dimension which in turn affects cost, profitability and reputation.
This introductory unit seeks to establish the foundations by which concepts of ethical decision-making social responsibility and sustainability can be explored. Without an examination of morality and various dimensions of ethics we cannot have an informed discussion regarding when an individual should be held accountable for their actions, whether they have duties as professionals, whether an organisation can be held accountable for its actions and why we should be concerned with doing good as well as being profitable or delivering high quality services.
Learning objectives
This unit has the following learning objectives:
1. To define the concepts of ethics morality, Corporate social responsibility and sustainability
2. To be able to distinguish the three dimensions of ethics so as to describe, analyse and understand individual and collective (cross cultural) behaviour
3. Understand the characteristics of a moral standard
4. Understand the relationship between ethics, morality and values
5. To recognise the conditions under which individuals and organisations would be held morally accountable for their actions
6. To understand the concept of a profession, the characteristics of professionalism and whether management and leadership can be considered as a profession.
Overview
Noted scholar and Professor of management at McGill University, Henry Mintzberg conducted landmark studies of managers and leaders in the 1970s and replicated these studies again in the 2000s. He found that managerial work was, and still is, characterised by brevity, variety and fragmentation. This means that managers and leaders tend to break up their tasks spend short periods of time on each and not necessarily attend to them in a cohesive and structured manner. He also found that despite decision making being a critical component of a manager’s role they are not reflective thinkers but tend to be reactive and make decisions with insufficient information.
Child (1988; 2005) found another characteristic of managerial decision making that generates cause for concern when discussing “good” quality decision making. He found that when confronted with the need to reach a decision, managers tend to look to the first solution that appears that satisfy the minimum decision criteria, rather than take a considered approach and consider a variety of options thus increasing the likelihood of an optimal solution. Child termed this phenomenon “saticifing”.
The financial crisis of the late 2000s, the collapse of Lehman Bros, the toxic loans of American banks, the collapse of Enron, World Com and as a result Arthur Anderson, HIH and One-Tel in Australia, can in part be explained by poor decision making. But are there other issues that also need to be considered? Did managers in these organisations also act unethically? In order to answer these questions we need to understand what ethics is and when people should be held accountable for their actions.
Business Ethics, Sustainability and the MBA
MGMT 20134 Business Ethics and Sustainability is one of four “foundation” courses in the CQU MBA program. This course provides important knowledge and skills that assist managers and leaders in almost every facet of their work. Orme and Ashton (2003) argue that ethics is a foundation competency and that individuals cannot be expected to follow ethical rules unless they actually understand them. They cite Foy (2002) who states that ethics is not a methodology or a strategy one can apply without grounding in basic theory, principles and concepts. Orme and Ashton (2003) state that ethics needs to be explained and that practical and experiential exercises need to be included in order for people to understand the moral dimensions of issues. Research undertaken by the European Foundation for Management Development with recruiters of graduate MBAs, found that employers throughout the world are seeking managers and leaders with high degrees of integrity and professionalism. In a survey of Australian, Malaysian and Singaporean employers, Segon and Booth (2013) found that skills such as ethical decision making were ranked as just as important as interpersonal skills, emotional intelligence and leadership.
The objective of studying ethics in a business context is to enhance the quality of business decision-making. By including ethical concepts as “filters” managers and leaders can identify the degree of risk associated with a particular strategy for both the organisation and themselves.
Having a sound ethical foundation will assist your development as a manager and a leader. Kouzes and Posner (2010) found that employees admire and will follow managers and leaders who act with integrity and behavioural consistency. Thus ethical perspectives are also considered in MGMT 20131 Organisational Governance and Leadership and MGMT 20129 People and Organisations. Similarly ethical approaches to managing change and the communication with stakeholders are also vital. As noted in the introduction to this course, the absence or the inability of managers to consider ethics in the financial, economic and operational decision making was cited as a major factor in the GFC. Thus key courses in the CQU MBA such as ECON 20039 Economics for Managers, ACCT20077 Accounting for Management Decision Making and MGMT 20130 Operations Management are informed by this course in terms of improving decision making by identifying the ethical dimensions and impact on a range of stakeholders. Lastly the strategic objective of any business is to achieve economic sustainability. Corporate reputation plays a major factor in assisting businesses and organisations in achieving this key objective.
By including this course and other foundation courses such as Business Communications and Critical Thinking & Managerial Decision Making, the MBA at CQU directly addresses Mintzberg's criticism of the lack of reflective thinking and Child’s “satisficing” phenomena by assisting managers to develop understand the basis for and thus establish defendable positions for their decisions and actions. In some cases this may result in us reappraising our own values, beliefs and perception of what is right, wrong, fair and just in the business and in society.
What is Ethics?
According to Preston (1996, p 16) ethics is concerned with what is right, fair, just or good; about what we ought to do, not just what is the case or what is most acceptable or expedient.
Ferrell Fraedrich and Ferrell (2015) suggest that it is the study of the general nature of morals and of specific moral choices; moral philosophy; the study of rules or standards governing conduct of the members of a profession. DeGeorge (2010) suggests that ethics is concerned with the goods worth seeking in life, and with the rules that ought to govern human behaviour and social interaction. Similar themes emerge in other definitions including Velasquez, (1998) the study of what is good or right for human beings, what goals people ought to pursue and what actions they ought to perform, and Buchholz (1989) who describes it as the actions and practices directed towards improving the welfare of people and attaining a good life.
The concept of “ought” is critical in an understanding of ethics because the study of ethics is multifaceted including the study of morality, the legitimacy of moral claims and basis of justification of decisions.
We can approach the study of ethics from three different perspectives- what is important to recognise is that we need to be objective and seek to describe and understand an ethical position before making a judgement about it.
Descriptive Ethics
This consists of studying and describing the morality of people in a culture. It compares and contrasts the different beliefs, values or practices of people. This is a necessary aspect of the study of ethics because it provides the information that can then be analysed further as part of the next two forms of ethics: normative and metaethics.
Normative Ethics
In normative ethics we attempt to explain and justify a coherent moral system- typically the set of principles or rules that or basic moral values found in a society.
According to DeGeorge (2010) the purpose of normative ethics is threefold:
a. It attempts to form into a related whole the various norms, rules and values of a society’s morality. It attempts to present these as consistently and as coherently as possible- including a hierarchy of the importance of the principles or moral rules.
b. It seeks to establish the basic principles from which a society’s particular norms can be determined
c. It seeks so justify the basic principle of morality.
Metaethics (Analytical ethics)
Metaethics is the study of normative ethics and also referred to as analytical ethics because it seeks to analyse the meaning of morality. As DeGeorge (2010) puts it, metaethics is the study of moral reasoning. It is related to linguistics because it seeks to determine the meaning of words and concepts such as good, bad, etc. To consider what good actually means is different from whether things or actions are actually good.
In business we are expected to analyse decision from an economic, marketing and strategic perspectives etc. We incorporate decision-making models to assess the likely impacts of our decision on a firm’s profitability or an organisation’s ability to deliver its services in an economic and effective manner. The importance of the three dimensions of ethics should be apparent as these analytical approaches parallel the business ones. Consider the decisions to establish a presence on a foreign country. Analysing a country’s culture, values and business practices from descriptive, normative and meta-ethical perspectives can greatly assist a business to understand the differences between etiquette and ethics of a culture, where they align and differ from our own, what is permissible and what is not and importantly, why!
Moreover these concepts can be applied to all other courses in the MBA. As Buchholz (1989); Matten and Moon (2005) and Segon and Booth (2010) suggest a major problem with business education is that it fails to consider the ethical aspects of its content. Academics presenting courses in strategy, economic and marketing rarely question whether the application of the content has ethical or moral implications in addition to the economic. The answer is obvious- of course they do!
As practising leaders and managers we follow organisational policies and procedures as part of performance management, financial management and corporate governance—these are examples of normative ethics that seek to clarify the behaviours that we ought to demonstrate in our organisations.
Morality
Many people dislike discussing issues of morality within the context business activity. Perhaps one of the most well know articles criticising the idea of the moral dimension of business was by Milton Friedman who advocated that the sole social (moral) responsibility was to maximize profits. The problem with this perspective is it fails to acknowledge that the activity of business generates not only good consequences, but also bad ones and that in some cases leaders and managers knowingly commit to an action that will cause harm
It is important to understand what we mean by morality and the fact that other individuals, groups and cultures may have different interpretations of morality.
Velasquez (2006) defines morality, as the standards that an individual or a group has about what is right and wrong or good and evil, whilst Buchholz (1989) defines morality simply as the difference between right and wrong.
Moral standards can be described as the norms about the kind of actions believed to be right and wrong and the values placed on the objects that are considered to be morally good or morally bad.
These definitions should immediately demonstrate a link to descriptive, normative and meta-ethical considerations.
However Buchholz (1989) highlights some problems with the study and application of morality when it comes to how we as individuals approach the issue. He suggests that we tend to operate at two levels, on a personal level in which we wish to judge and act in accordance to our conscience and the third person level in which we wish to judge the actions of others from an objective point of view, but do not wish to know or cannot know the subjective state of the one performing the action.
The other problem that should be apparent is the distinction between what we believe or perceive to be morally right and what actually is morally right. This is the distinction between what one believes to be right and wrong, and what is actually right and wrong. An action is subjectively right if the person believes the action is moral where as an action is objectively right if the action is in conformity with the moral law (Buchholz, 1989).
Velasquez (2006, p6) states that “moral standards can be described as the norms or principles about the kinds of actions believed to be morally right and wrong, as well as the values placed in the kinds of objects believed to be morally good and morally bad”.
Velasquez (2006, p. 9) highlights five characteristics of moral standards:
1. Involved with serious benefits or injuries
2. Not established by law or legislation
3. Should be preferred to other values including self interest
4. Based on impartial considerations
5. Associated with special emotion and vocabulary
We should be able to recognize that this distinction between subjective and objective morality has many implications for individuals and businesses, in particular when dealing with overseas contexts where interpretations of values and ethics may be different. Are these different interpretations examples of subjective or objective morality?
Principles
According to Ferrell, Fraedrich and Ferrell (2015) principles are specific and pervasive boundaries for behaviour that must not be violated. We can think of principles as statements that seek to guide behaviour. In many cases principles inform the development of rules and regulations. For example we would consider concepts such as freedom, justice and fairness as principles. In Australia and in many other countries, we have developed anti-discrimination laws to insure that people are treated fairly and justly.
Within the business world many organisations use principles as part of their mission or vision statements. In a similar content these can be used to develop internal rules and regulations (policies and procedures) that then guide or prescribe actions and permissible and non-permissible action.
Moral Responsibility
Holding an individual accountable for their actions is the basic concept of moral responsibility. French (in White 1998) suggests that people are considered to be rational entities that can be held responsible and accountable for their actions.
Actions committed knowingly and freely are considered moral in nature and can therefore attract either praise or blame (Buchholz, 1989).
We accept that whilst a person has moral responsibility, there might be mitigating factors that can affect the extent of this responsibility and accountability. These could include a physical or psychological impairment that affects their ability to make informed choices, their ability to understand the context and consequences of their decisions and the seriousness of the action.
Exercise 1 Holding an Individual Accountable
Try to think of a situation where the consequences of a decision made by an individual might be extremely serious, yet we would not hold that individual accountable for their actions.
Now think of a situation where an individual would be held responsible for their actions- try to identify the type of consequences that the individual may be subjected to.
Lastly think of a decision that might be considered as unethical, yet would not be considered as significant- perhaps even trivial in nature
Prepare a brief summary of your views for discussion in class and online student post your responses in the discussion board
Morality and Law
Buchholz (1989) suggests that law is the minimum moral standard of a society. In other words it is the formal (written) basic standard of behaviour expected of individuals in a society. DeGeorge highlights hat morality and law share concerns over issues of societal importance and have certain principles, obligations and criteria of evidence in common. “Law is the public’s agency for translating morality into explicit social guidelines and practices and stipulating punishment for offences (2010 p4).
But how do we determine whether a moral code has been breached- is it possible to act morally but illegality or act legally by immorally?
Ethics, Morality and Values
As we have seen the concepts of ethics and morality are inextricably linked. Similarly we cannot conduct a discussion about ethics and morality without addressing the concept of values.
The term “values” has different meanings in different contexts. For example from an economic perspective the term refers to a concept of measurement- we value something because it is worth something to us. Organisations often use the term to refer to characteristics that they wish employees to emulate- most often found in mission statements. For our purposes we use the term values to refer to basic beliefs that inform our concept of right and wrong. They might refer to a set of principles by which we make judgements or a set of beliefs such as Confucianism and Buddhism, or religions such as Judaism, Christianity, Islam and Hinduism. We should also note that most societies have some form of basic values that underpin their ethics. These may be very prominent and directly link government, the legal system with the values such as in some Islamic countries that identify Islam as the official religion with both a civil and Sharia legal systems; whilst other countries claim to be secular, yet have clear evidence of the influence of religious beliefs- Australia is a case in point. Whilst it has no official religion, it is predominantly based on Judeo- Christian beliefs and many of its laws and practices can be traced to the teaching of the old and new testaments.
Some argue that values or principles that inform our behaviours are established by:
· religion
· an issue of ethical relativism
· a function of the society that we are examining
· our parents and upbringing
· schools and universities
· peers and friends.
It is likely that our values are in fact informed by all of these influences to varying degrees.
Exercise 2 Where do my values come from?
Try to think about the values you believe are critical in your life and those that inform what you hold to be right and wrong.
Now think about your upbringing, your parents, the schools you attended, your key friends and significant life experience and try to determine the extent to which your values have been determined or influenced by your these key people and experiences.
Have your values changed over time?
The MBA seeks to develop you as a manager and leader. One of the most popular management development approaches is Daniel Goleman’s Emotional Intelligence Model that identifies a range of competencies that leads to superior performance. This is known as the input based competency approach to management. This school of thought originated in the United David McClelland’s seminal 1973 article “Measuring for Competence” and was further developed by Richard Boyatzis in the early 1980s who sought to establish what distinguishes competent managers, i.e. superior performing managers from those that are classified as good, but not outstanding.
The input approach emphasises that in order for managers and leaders to cope with a diverse range of situations and people, they must be able to adapt their behaviours through diagnosis of problems and people. This requires conceptual understanding of the subject matter, the context and the limitations of the manager themselves. This later point emphasises the importance of self-awareness in the competency movement and why we have promoted refection in key MBA courses at CQU.
This model can equally be applied to the study and development of ethical capability. In order to become a capable ethical manager, we must understand ethics, morality CSR and sustainability conceptually. We need to develop the skills that enable us to act and make decisions in an ethical manner and we need to be genuine in our endeavours. The later clearly links to the concept of intent discussed earlier.
An analysis of the conceptual knowledge of ethics and morality will enhance our understanding. By analysing our own values and ethical positions and why we hold them we will be better able to understand the ethical positions of others, even if we may not agree with them we can at least understand why they hold a particular position.
Exercise 3 What are my Values?
Visit the Yourmorals.org/explore.php which has a number of online questionnaire dealing with morality and values.
Compare the results of the questionnaire to the list of values that you complied for exercise 2. To what extent do they align or differ?
Reflect on the results and note any values that are a surprise to you. Using normative and meta-ethical perspectives see if you can explain or propose why you may have achieved the resulting profile.
Be sure to keep a record of your results as you may wish to retake the tests at the end of this course to see whether you have developed different views.
Corporate Social Responsibility.
Earlier in this discussion we talked about holding an individual morally responsible for their actions. In many ways not dissimilar issues and challenges arise when we consider whether we can hold an organisation morally responsible for their actions. Whilst we will consider some of the philosophical and economic arguments around this issue, one of the later topics will directly address the concept of Corporate Social Responsibility.
One of the most noted scholars in the business ethics field, Prakash Sethi (1975) describes CSR as raising the behaviour of organisations to a level that is consistent with the prevailing social norms, values, and expectations of its performance. The European Commission (2001, p 13) describe it as an integration of social and environmental concerns in business operations and an interaction with stakeholders on a voluntary basis. McAlister et al. (2005, p 4) define social responsibility as “the adoption by a business of a strategic focus for fulfilling the economic, legal, ethical and philanthropic responsibilities expected of it by its stakeholders”.
Corporate Social Responsibility (CSR) has been variously described as an organisation’s obligation to maximize its positive and minimize its negative effects, as a member or citizen of a society, with concern for that society’s needs and wants in the long term (Lantos (2001).
Essentially the debate about CSR is whether an organisation has an obligation or duty to do more than just make a return to its shareholders, within the confines of the law. So CSR issues might include:
· Should an organisation donate part of its profits to charity?
· Should an organisation seek to keep employees on during difficult times?
· Should organisations establish themselves or work in with countries that violate human rights?
· Should organisations invest in other organisations who are involved in the manufacture of dangerous goods, such as drug companies, tobacco companies and military equipment manufacturers?
Ferns, Emelianova and Prakash Sethi (2008) as well as Jones, Bowd, and Tench, (2009) note that CSR terms include: corporate philanthropy, corporate citizenship, business ethics, stakeholder theory, community involvement, corporate responsibility, socially responsible investment, sustainability, triple-bottom line, corporate accountability and corporate social performance.
What should be apparent even in this brief overview is that these questions and the whole CSR debate seems to only apply to private and or shareholder profit maximizing firms? As former GE CEO Jack Welch said to an audience of business students at Duke University in the early 2000s “Only a profitable firm can be socially responsible!”
Clearly this view of CSR seems to exclude a major sector of all economies- the public and not for profit sectors. In many cases the not-for-profits are at the heart of CSR and Sustainability activities. One could also advance that the whole public sector ethos is one of service to the community-in some cases as a result of market failure- which is the inability of the private sector to provide goods and services at a profitable level, or in some cases certain sectors in which is deemed undesirable to have the profit motive as an organisations raison d’etre. In many countries, including Australia, we refer to the government sector as the “public or civil” service- emphasising its role to meet the needs of the community and broader society.
Sustainability.
Sustainability, like CSR, is a term that has come to mean different things to different people. For many it’s a concept that is related to the natural environment and it conjures up issues such as climate change, recycling, and biodiversity. However as McDonald (2015) states, whilst initially referring to environmental issues, the idea of sustainability has broadened and now incorporates activities that:
· Extend the longevity of organisations, i.e. business or economic sustainability
· Sustain and renew the biosphere and protect all living species
· Enhance society’s ability to maintain itself and solve its major problems
· Maintain appropriate levels of welfare for present and future generations.
In this course we embrace these broader perspectives of sustainability and will examine the concept in greater detail in later units. However we must recognize an important fact that cannot be denied. The earth is finite and thus all the natural resources that exist on the planet are also finite. The major problem we have with the method by which we allocate goods and services- the free market- is that it typically only takes into account the supply that enters the market and not the actual reserves. Noted Canadian commentator and environmentalist David Suzuki gave an example of the north atlantic cod being overfished to almost extinction, yet the market price stayed relatively constant because supply to the market was maintained at a constant level. As David Suzuki noted it is in the interests of business that they manage resources in the most sustainable way possible and to seek to develop renewable resources and processes so as to enhance future development.
Leadership and Management as a Profession
Am I a professional?
Simply note your answer- Yes or No
Now list the 2 or 3 things that in your mind justifies your contention that you are a professional leader or manager and belong to a profession.
Most managers and leaders refer to themselves as professionals and claim to act professionally. In fact most people use the terms to describe their paid employment. Consider the following examples:
· a professional footballer,
· a professional cleaner,
· a professional financial advisor, etc.
Most of you probably answered “Yes” to the question in exercise 4- am I a professional. But what do we mean by the terms “Profession” and “Professional” and what do we lay claim to when we tell others that we are a professional?
DeGeorge (1999), May (1989) and Koehn (1994) all note the confusion that exists regarding the terms of profession and professional and how these are its differentiated from a trade, skilled occupation, craft or a career. Today most people who earn a salary typically refer to themselves as professionals; however the concept is far more substantive than simply being paid for a task.
Guilds, Masters, Apprentices and Professions.
The origin of the word profession comes from the verb “to profess.” Originally this was linked to the taking of religious vows- to profess a belief or a faith. Clearly the link of professions to religious orders no longer applies. A stronger link can be made to the medieval period when guilds or associations represented the interests of highly skilled artisans and craftsmen. These groups included artists, musicians and “ingenious builders” (the origin of the engineering concept). A feature of these people were that their skills and abilities required a long apprenticeship- not everyone could do what they did- play an instrument, paint a portrait or build bridges and civil constructions that were sturdy and safe. The guilds were the associations that established the standards and the means by which people became masters and controlled entry to the practice. These guilds were the forerunners of today’s modern concept of a profession.
Watkins (1999) puts forward a view that the professions can be differentiated from other groups in society because of specific characteristics of its members.
These characteristics include:
· the possession of specialized skills,
· the attainment of expert knowledge, usually based on mastery acquired through intellectual and practical training, and
· the existence of professional body or association that is charged with the maintenance of the profession including ensuring that members abide by appropriate standards.
·
A more recent perspective by Khurana, Nohria and Penrice (2005) suggest four criteria for calling an occupation a bona fide profession including:
· a common body of knowledge resting on a well-developed, widely accepted theoretical base;
· a system for certifying that individuals possess such knowledge before being licensed or otherwise allowed to practice;
· a commitment to use specialized knowledge for the public good, and a renunciation of the goal of profit-maximization, in return for professional autonomy and monopoly power; and
· a code of ethics, with provisions for monitoring individual compliance with the code and a system of sanctions for enforcing it.
We can summarise these views to establish the basic characteristics of a true profession and thus what a member of a profession must demonstrate:
1. A high degree of expert knowledge acquired typically at a University,
2. An association with a registration system that allows the professional to practice, a code of ethics that commits the individual to high standards of behaviour both in work and personal life,
3. The professional is bound to act in the interest of the client and only within the boundary of their expertise.
4. That the professional is committed to continually develop and share the knowledge base.
So what we can identify is that most occupations may call themselves professions, but they tend to have only some of the characteristics of a true profession. For example if we consider “professional footballers” we note that they must be registered players before they can take to the field, they are represented by a players association and they have high degrees of skill and typically are very well remunerated. However, one does not have to spend years learning the rules of Rugby, Football or Australian rules. Whilst it can be considered as highly skilful, it is not expert knowledge. The problems faced by footballers on the pitch or ground are not overly complex or abstract as those faced by true professionals. Thus we can conclude that footballers do not belong to a true profession, although they may be called upon by their clubs to act in a professional manner.
So is management a true profession?
Management and leadership do have many of the characteristics of a profession. Firstly most positions in organisations require a university degree or postgraduate program such as an MBA. One can argue that this represents a substantial body of expert knowledge consistent with a profession. Associations clearly exist such as the Australian Institute of Management, The Hong Kong Management Association, The Singapore Institute of Management and many others worldwide. These associations typically have codes of ethics and practice that members are requested to follow. However, one does not need a degree to occupy a management or leadership position. Nor is there an accrediting body that licences individuals to practice management.
Clearly management and leadership are not true professions however like many other occupations they seek to professionalise by focusing on furthering education and qualifications often focusing on specialist aspects and the use of codes of ethics and codes of practice are designed to insure that mangers and leaders behave in a way that advances the interests of clients and organisations and the general community.
The Duty of Managers and Leaders
As noted in the introduction, following the Global Financial Crisis many criticisms were made of the behaviour of managers and in particular those with MBAs who were seen as partially responsible for the crisis by subordinating the interests of society to hose of profit maximization. In response a number of US Business Schools have introduced MBA or Management Oaths. Amongst the most well-known is the movement initiated at Harvard in the US by a group of MBA Graduates.
Two versions of the oath exist. The one presented here is the more concise version.
OATH – SHORT VERSION As a manager, my purpose is to serve the greater good by bringing people and resources together to create value that no single individual can build alone. Therefore I will seek a course that enhances the value my enterprise can create for society over the long term. I recognize my decisions can have far-reaching consequences that affect the well-being of individuals inside and outside my enterprise, today and in the future. As I reconcile the interests of different constituencies, I will face difficult choices.
Therefore, I promise:
· I will act with utmost integrity and pursue my work in an ethical manner.
· I will safeguard the interests of my shareholders, co-workers, customers, and the society in which we operate.
· I will manage my enterprise in good faith, guarding against decisions and behavior that advance my own narrow ambitions but harm the enterprise and the societies it serves.
· I will understand and uphold, both in letter and in spirit, the laws and contracts governing my own conduct and that of my enterprise.
· I will take responsibility for my actions, and I will represent the performance and risks of my enterprise accurately and honestly.
· I will develop both myself and other managers under my supervision so that the profession continues to grow and contribute to the well-being of society.
· I will strive to create sustainable economic, social, and environmental prosperity worldwide.
· I will be accountable to my peers and they will be accountable to me for living by this oath.
This oath I make freely, and upon my honor.
You will note that the oath refers to management as a profession and it also addresses issues of responsibility in terms of economic, social and sustainability.
Exercise 5 Are You ready to take the Oath?
Visit http://www.marketplace.org/topics/life/big-book/oath-mbas-be-better-leaders, for an interview with MBA Oath Founder Peter Escher, and then see if you are willing to take the oath at http://mbaoath.org/take-the-oath/
As you undertake this course and work through your MBA studies or other Masters programs, keep in mind the importance of acting within the bounds of your expertise, treating others with respect and behaving in a manner that befits a true professional.
The following text readings are largely introductory chapters that cover the definitions of ethics, morality and scope the concepts of CSR, Sustainability and Professionalism.
Reading 1
Ferrell, O.C., Fraedrich, J., & Ferrell, L. (2015). Business Ethics Ethical Decision making and Cases, Cengage Learning, Stamford. Ch 1 & 2
The first two introductory chapters of the principal text provide an overview of business ethics and its relationship to related concepts of corporate governance and stakeholder relationships, social responsibility that will be addressed later in the course.
Additional Reading
Reading 2
DeGeorge, R. (2010). Business ethics, 7th edn. Prentice Hall, Upper Saddle River, N.J. Chapter 1 & 2
Richard DeGeorge is one of the pioneers of Business Ethics, not only in the United States, but a major contributor worldwide. His text is now in its 10th edition and previous editions are easily accessed with similar content. These introductory chapters provide an overview of ethics, morality and the relationship to business activity. Note that in Chapter 2 on morality, De George also discusses Relativism, an important concept that is of great relevance to our subsequent unit on culture and on Global ethics.
Journal Reading 1
Segon, M.J. & Booth, C. (2010.) “Teaching Ethics: Embedding Ethics or stand-alone subjects in MBA programs” The Australian Journal of Professional and Applied Ethics, Vol. 10, No. 2
This article will give you an understanding of why the CQU School of Business and Law took the decision to include a course in Business Ethics and Sustainability as a foundation course of the MBA. It also highlights that educationally the argument that ethics should be imbedded as themes throughout others courses cannot be supported and there is no logical reason why any other course should also be similarly embedded.
Journal Reading 2
Grassl, W. (2010). “Aquinas on management and its development” Journal of Management Development, Vol. 29, No. 7/8. pp. 706-715
This article presents the philosopher Thomas Aquinas' psychological theory of action as guide for understanding decision making in management. It provides a description of Aquinas' views on the structure of the moral act it provides a discussion on how this can be applied to business decision-making.
Journal Reading 3
Khurana, R., & S Nohria, N. (2008). “It's time to make management a true profession”. Harvard business review (11/2008; 86(10):70-7,
This important article by Harvard Scholars Khurana and Nohria raises many of the issues outlined in the final sections of these course notes. They argue that management should strive to become a true profession. As you read this article consider the challenges and problems that we canvassed regarding whether management can ever be a true profession.
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