Unit 1 case study

1. How has the industry in which Nike resides been doing over the last 5 years?

2. What are the pros, cons, and risks associated with Nike’s core marketing strategy? How have they managed to develop a strong customer relationship with their target market?

3. Who are the top three competitors of Nike, and what are their advantages/disadvantages with respect to their product/service development?

4. Looking at the competitors you discussed in question #3,what would you recommend as being the next steps for these competitors and, subsequently, the next steps for Nike to combat these competitors?